Jianrong Tao
Biographic Data
| ID | 7182365 |
|---|---|
| NAME | Jianrong Tao |
| GIVEN NAMES | Jianrong |
| FAMILY NAME | Tao |
| SIGNATURE | TAO J |
| AFFILIATIONS | East China University of Technology |
| ORCID | 0000-0003-1807-9522 |
| VERIFIED | Yes |
| TOTAL WORKS | 4 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 4 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2019 |
| LATEST PUBLICATION YEAR | 2023 |
| H-INDEX | 0 |
Impact of luck perception on consumer's construal level
Player Behavior Modeling for Enhancing Role-Playing Game Engagement
Role-playing games (RPGs) are one of the most exciting and most rapidly expanding genres of online games. Virtual characters that are not controlled by players, have become an integral part, which helps to advance narratives of RPGs. Believable characters can enhance game engagement and further improve player retention. However, game players easily find that most characters' behaviors are limited and improbable, resulting in a less meaningful gam…
Effects of supervisor's developmental feedback on employee loyalty
We utilized social exchange theory to examine the effects that supervisor developmental feedback has on employee loyalty toward the supervisor. The 337 participants for our study were recruited from a large manufacturing enterprise in Hunan, China. Using hierarchical linear regression analysis, we found that supervisor developmental feedback was positively related to both trust in, and employee loyalty toward, the supervisor. Trust was not only p…
Online Brand Community Climate, Psychological Capital, and Customer Value Cocreation
Following social exchange and broaden-and-build theories, we built a research model of supportive, justice, and ethical climates of an online brand community (OBC), taking into account psychological capital and customer value cocreation. We conducted a survey with members of the Huawei HuaFans Club, and used a structural equation method to test the reliability and validity of the model. We found that supportive, justice, and ethical climates are …
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Online Brand Community Climate, Psychological Capital, and Customer Value Cocreation
Following social exchange and broaden-and-build theories, we built a research model of supportive, justice, and ethical climates of an online brand community (OBC), taking into account psychological capital and customer value cocreation. We conducted a survey with members of the Huawei HuaFans Club, and used a structural equation method to test the reliability and validity of the model. We found that supportive, justice, and ethical climates are …
Effects of supervisor's developmental feedback on employee loyalty
We utilized social exchange theory to examine the effects that supervisor developmental feedback has on employee loyalty toward the supervisor. The 337 participants for our study were recruited from a large manufacturing enterprise in Hunan, China. Using hierarchical linear regression analysis, we found that supervisor developmental feedback was positively related to both trust in, and employee loyalty toward, the supervisor. Trust was not only p…
Player Behavior Modeling for Enhancing Role-Playing Game Engagement
Role-playing games (RPGs) are one of the most exciting and most rapidly expanding genres of online games. Virtual characters that are not controlled by players, have become an integral part, which helps to advance narratives of RPGs. Believable characters can enhance game engagement and further improve player retention. However, game players easily find that most characters' behaviors are limited and improbable, resulting in a less meaningful gam…
Impact of luck perception on consumer's construal level
Psychology (3 works) · Social Psychology (3 works) · Business (2 works) · Computer Science (2 works) · Marketing (2 works) · Political science (2 works) · Social Psychology (2 works) · Artificial Intelligence in Games (1 work) · Behavioral Health and Interventions (1 work) · Capital (architecture (1 work)