Heping Yang
Biographic Data
| ID | 7182439 |
|---|---|
| NAME | Heping Yang |
| GIVEN NAMES | Heping |
| FAMILY NAME | Yang |
| SIGNATURE | YANG H |
| AFFILIATIONS | Music College, Hunan Normal University, People's Republic of China |
| ORCID | 0000-0003-1030-6495 |
| VERIFIED | Yes |
| TOTAL WORKS | 6 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 6 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2023 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Levistilide A from Ligusticum chuanxiong alleviates LPS-induced depression- and anxiety-like behaviors by promoting mitophagy through the Sirt3/Pink1/Parkin pathway
Urban built environment and its impact on university students’ loneliness
Introduction: With the acceleration of urbanization and social changes, loneliness among university students is becoming increasingly common. The urban built environment is closely related to loneliness. This study explores the impact of the urban built environment on the loneliness of university students from multiple built environment elements such as road network density, land use mix, and service facilities. It is of great significance to opt…
Relationships among happy songs, store brand image, and store brand awareness
In this study we investigated the relationship between happy songs and store brand equity. In particular, we emphasized two pivotal components of brand equity (store brand image and store brand awareness), and explored the underlying mediating mechanism of these relationships. A survey study was conducted in a fashion store, where 266 customers (127 men and 99 women) reported their perception of happy songs, store brand image, and store brand awa…
Attitudes Toward Store Music and Customer Loyalty
Prior studies have suggested there is a link between attitudes toward store music and customer loyalty, although this evidence has been inconsistent and inconclusive. We tested the relationship between attitudes toward store music and customer loyalty while taking into account emotional value as a mediator. Customers ( N = 352) from a supermarket in China completed a paper-andpencil survey assessing attitudes toward store music, loyalty, and emot…
The Effect of Pleasantness of Store Music on Customers' Engagement and Trust
Retailers are increasingly looking to foster customers' engagement and trust to build strong customer relationships. One way to achieve this goal is by using music to create an attractive store atmosphere. This study tested the role of retail store music in facilitating customers' engagement and trust. We also examined the mediating effect of customer engagement in this relationship. Responses obtained from surveying 464 shoppers in three superma…
Store music and customer loyalty to the store
Increasing customer store loyalty is a vital issue for retailers because maintaining an existing customer costs less than attracting a new customer in the service industry. We conducted an empirical study to examine the connections between store music, customers' negative emotion, and store loyalty. Data were collected through a paper-and-pencil survey of 405 customers who were shopping at a supermarket located in a major metropolitan area in Chi…
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Attitudes Toward Store Music and Customer Loyalty
Prior studies have suggested there is a link between attitudes toward store music and customer loyalty, although this evidence has been inconsistent and inconclusive. We tested the relationship between attitudes toward store music and customer loyalty while taking into account emotional value as a mediator. Customers ( N = 352) from a supermarket in China completed a paper-andpencil survey assessing attitudes toward store music, loyalty, and emot…
The Effect of Pleasantness of Store Music on Customers' Engagement and Trust
Retailers are increasingly looking to foster customers' engagement and trust to build strong customer relationships. One way to achieve this goal is by using music to create an attractive store atmosphere. This study tested the role of retail store music in facilitating customers' engagement and trust. We also examined the mediating effect of customer engagement in this relationship. Responses obtained from surveying 464 shoppers in three superma…
Store music and customer loyalty to the store
Increasing customer store loyalty is a vital issue for retailers because maintaining an existing customer costs less than attracting a new customer in the service industry. We conducted an empirical study to examine the connections between store music, customers' negative emotion, and store loyalty. Data were collected through a paper-and-pencil survey of 405 customers who were shopping at a supermarket located in a major metropolitan area in Chi…
Relationships among happy songs, store brand image, and store brand awareness
In this study we investigated the relationship between happy songs and store brand equity. In particular, we emphasized two pivotal components of brand equity (store brand image and store brand awareness), and explored the underlying mediating mechanism of these relationships. A survey study was conducted in a fashion store, where 266 customers (127 men and 99 women) reported their perception of happy songs, store brand image, and store brand awa…
Urban built environment and its impact on university students’ loneliness
Introduction: With the acceleration of urbanization and social changes, loneliness among university students is becoming increasingly common. The urban built environment is closely related to loneliness. This study explores the impact of the urban built environment on the loneliness of university students from multiple built environment elements such as road network density, land use mix, and service facilities. It is of great significance to opt…
Levistilide A from Ligusticum chuanxiong alleviates LPS-induced depression- and anxiety-like behaviors by promoting mitophagy through the Sirt3/Pink1/Parkin pathway
Business (5 works) · Psychology (5 works) · Advertising (4 works) · Computer Science (4 works) · Consumer Retail Behavior Studies (4 works) · Consumer Behavior in Brand Consumption and Identification (3 works) · Customer Service Quality and Loyalty (3 works) · Marketing (3 works) · Structural equation modeling (3 works) · Loyalty (2 works)