Jang Ho Moon
Biographic Data
| ID | 7182473 |
|---|---|
| NAME | Jang Ho Moon |
| GIVEN NAMES | Jang Ho |
| FAMILY NAME | Moon |
| SIGNATURE | MOON J H |
| AFFILIATIONS | Sookmyung Women's University |
| VERIFIED | No |
| TOTAL WORKS | 7 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 7 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2011 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Beyond the black box: Impact of algorithm explainability, control, and literacy on user evaluations of personalized recommendations and advertising
This study examines how algorithm explainability and user control shape consumer evaluations on social network service (SNS) platforms, with algorithm literacy serving as a boundary condition. Study 1 demonstrates that perceived explainability and control enhance algorithm legitimacy, which, in turn, improves attitudes toward the recommendation system. Study 2 extends the analysis to personalized advertising on SNSs using a 2 (explainability) × 2…
The Effects of Explainability and User Control on Algorithmic Transparency: The Moderating Role of Algorithmic Literacy
As algorithms increasingly shape user experiences on digital platforms, concerns have emerged regarding their opacity and potential negative consequences. In response, platforms have introduced transparency features such as algorithm-based recommendation explanations and user control features. However, empirical research on the effects of these approaches and how they vary according to user characteristics remains limited. This study explores the…
Effects of brand anthropomorphism on consumer-brand relationships on social networking site fan pages: The mediating role of social presence
How implicit mindset influences consumers’ perception of company engagement with product complaints online
Consumer complaints posted on social media can quickly escalate a problem to become a crisis for a company. Although many companies engage with consumer complaints on various social media platforms, understanding of the mechanisms underlying consumer perceptions of such engagement remains limited. Thus, we examined how company engagement and consumers’ implicit mindset (i.e., implicit beliefs about the nature of human traits) influences consumer …
Pictures Speak Louder than Words: Motivations for Using Instagram
While Instagram, the rising photo-sharing social networking service, has received increasing attention from scholars and practitioners, little is known about the social and psychological factors that lead consumers to become fanatics of this app. To provide a baseline understanding of Instagram users, the current study aims to uncover the structural dimensions of consumers' motives for using Instagram and to explore the relationships between iden…
Individuality Within the Group: Testing the Optimal Distinctiveness Principle Through Brand Consumption
In optimal distinctiveness theory, it is suggested that individuals pursue an optimally distinctive identity at the personal level when their collective identity no longer sustains the balance between need for assimilation and differentiation. We tested this assumption via 2 online experimental studies in the context of brand consumption. In Study 1, with 86 participants, we found that individuals with a high need for uniqueness were less likely …
Actual Self vs. Avatar Self: The Effect of Online Social Situation on Self-Expression
This paper investigates whether online social contexts can prime individuals to create avatars that emphasize particular characteristics and personality traits that are different from their actual selves. The results show that while the participants’ avatar personality ratings are correlated with their own personality ratings across the Big-Five personality dimensions, they still try to express personality characteristics that are somewhat differ…
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Actual Self vs. Avatar Self: The Effect of Online Social Situation on Self-Expression
This paper investigates whether online social contexts can prime individuals to create avatars that emphasize particular characteristics and personality traits that are different from their actual selves. The results show that while the participants’ avatar personality ratings are correlated with their own personality ratings across the Big-Five personality dimensions, they still try to express personality characteristics that are somewhat differ…
Pictures Speak Louder than Words: Motivations for Using Instagram
While Instagram, the rising photo-sharing social networking service, has received increasing attention from scholars and practitioners, little is known about the social and psychological factors that lead consumers to become fanatics of this app. To provide a baseline understanding of Instagram users, the current study aims to uncover the structural dimensions of consumers' motives for using Instagram and to explore the relationships between iden…
Individuality Within the Group: Testing the Optimal Distinctiveness Principle Through Brand Consumption
In optimal distinctiveness theory, it is suggested that individuals pursue an optimally distinctive identity at the personal level when their collective identity no longer sustains the balance between need for assimilation and differentiation. We tested this assumption via 2 online experimental studies in the context of brand consumption. In Study 1, with 86 participants, we found that individuals with a high need for uniqueness were less likely …
How implicit mindset influences consumers’ perception of company engagement with product complaints online
Consumer complaints posted on social media can quickly escalate a problem to become a crisis for a company. Although many companies engage with consumer complaints on various social media platforms, understanding of the mechanisms underlying consumer perceptions of such engagement remains limited. Thus, we examined how company engagement and consumers’ implicit mindset (i.e., implicit beliefs about the nature of human traits) influences consumer …
Effects of brand anthropomorphism on consumer-brand relationships on social networking site fan pages: The mediating role of social presence
The Effects of Explainability and User Control on Algorithmic Transparency: The Moderating Role of Algorithmic Literacy
As algorithms increasingly shape user experiences on digital platforms, concerns have emerged regarding their opacity and potential negative consequences. In response, platforms have introduced transparency features such as algorithm-based recommendation explanations and user control features. However, empirical research on the effects of these approaches and how they vary according to user characteristics remains limited. This study explores the…
Beyond the black box: Impact of algorithm explainability, control, and literacy on user evaluations of personalized recommendations and advertising
This study examines how algorithm explainability and user control shape consumer evaluations on social network service (SNS) platforms, with algorithm literacy serving as a boundary condition. Study 1 demonstrates that perceived explainability and control enhance algorithm legitimacy, which, in turn, improves attitudes toward the recommendation system. Study 2 extends the analysis to personalized advertising on SNSs using a 2 (explainability) × 2…
Psychology (6 works) · Social Psychology (5 works) · Advertising (4 works) · Business (4 works) · Computer Science (4 works) · Digital Marketing and Social Media (3 works) · Social media (3 works) · Consumer Behavior in Brand Consumption and Identification (2 works) · Ethics and Social Impacts of AI (2 works) · Human–computer interaction (2 works)