Dan A Sheinin
Biographic Data
| ID | 7182886 |
|---|---|
| NAME | Dan A Sheinin |
| GIVEN NAMES | Dan A |
| FAMILY NAME | Sheinin |
| SIGNATURE | SHEININ D A |
| AFFILIATIONS | University of Rhode Island |
| VERIFIED | No |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2016 |
| LATEST PUBLICATION YEAR | 2017 |
| H-INDEX | 0 |
When women are dissatisfied
We studied whether or not men and women respond differently to product failure by investigating how the level of satisfaction changes according to the failure severity and the locus of causality. We conducted an experiment with 2 types of failure attribution (company or consumer) and 2 different levels of failure severity (less severe or severe) with 237 participants. Results showed that, when product failure was severe, the women had lower satis…
Effects of Product Failure Severity and Locus of Causality on Consumers' Brand Evaluation
Although product failure causes both marketers and consumers to incur substantial damage and losses, failures are often very difficult for marketers to control. Building on the defensive attribution literature, we investigated how locus of causality and outcome severity of product failure interactively shape consumers' ( N = 366) brand evaluation. The results showed that after a product failure experience, consumers responded with the least favor…
No prominent works on this page.
Effects of Product Failure Severity and Locus of Causality on Consumers' Brand Evaluation
Although product failure causes both marketers and consumers to incur substantial damage and losses, failures are often very difficult for marketers to control. Building on the defensive attribution literature, we investigated how locus of causality and outcome severity of product failure interactively shape consumers' ( N = 366) brand evaluation. The results showed that after a product failure experience, consumers responded with the least favor…
When women are dissatisfied
We studied whether or not men and women respond differently to product failure by investigating how the level of satisfaction changes according to the failure severity and the locus of causality. We conducted an experiment with 2 types of failure attribution (company or consumer) and 2 different levels of failure severity (less severe or severe) with 237 participants. Results showed that, when product failure was severe, the women had lower satis…
Attribution (2 works) · Blame (2 works) · Causality (physics (2 works) · Emotions and Moral Behavior (2 works) · Product (mathematics (2 works) · Psychology (2 works) · Psychology of Moral and Emotional Judgment (2 works) · Social Psychology (2 works) · Social Psychology (2 works) · Advertising (1 work)