Dongjuan Lyu
Biographic Data
| ID | 7183126 |
|---|---|
| NAME | Dongjuan Lyu |
| GIVEN NAMES | Dongjuan |
| FAMILY NAME | Lyu |
| SIGNATURE | LYU D |
| AFFILIATIONS | City University of Macau |
| VERIFIED | No |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 3 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2024 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Artificial intelligence animation advertising influences tourists’ travel intention
We used the extended theory of planned behavior model to analyze the effect of artificial intelligence (AI) animation advertising on tourists’ travel intention, incorporating attitude, subjective norms, and perceived behavioral control as mediators. Convenience sampling was used to recruit 312 participants, who completed an online survey. The results indicated that the relationship between AI animation advertising and tourist travel intention was…
Exploring healthy green practices that influence customers' green engagement value in restaurants
Since research on customer participation value in green enterprise environments is still in its infancy, we explored how this value is generated in the catering industry, focusing on environment-related factors such as healthy green practices and customer feelings for a brand. Participants were customers of a restaurant in Taiwan called Wang Steak, which is noted for its green activities. We used convenience sampling and collected 412 valid surve…
The influence of green virtual brand community experience on green customer citizenship behavior
In this study we explored how green virtual brand community experience influences green community identity and green customer citizenship behavior. The target population comprised consumers who had the experience of joining Xintiandi's virtual brand community in China. The results of a survey conducted with 436 members of this brand community indicated that green information experience, green entertainment experience, and green interactive experi…
No prominent works on this page.
The influence of green virtual brand community experience on green customer citizenship behavior
In this study we explored how green virtual brand community experience influences green community identity and green customer citizenship behavior. The target population comprised consumers who had the experience of joining Xintiandi's virtual brand community in China. The results of a survey conducted with 436 members of this brand community indicated that green information experience, green entertainment experience, and green interactive experi…
Exploring healthy green practices that influence customers' green engagement value in restaurants
Since research on customer participation value in green enterprise environments is still in its infancy, we explored how this value is generated in the catering industry, focusing on environment-related factors such as healthy green practices and customer feelings for a brand. Participants were customers of a restaurant in Taiwan called Wang Steak, which is noted for its green activities. We used convenience sampling and collected 412 valid surve…
Artificial intelligence animation advertising influences tourists’ travel intention
We used the extended theory of planned behavior model to analyze the effect of artificial intelligence (AI) animation advertising on tourists’ travel intention, incorporating attitude, subjective norms, and perceived behavioral control as mediators. Convenience sampling was used to recruit 312 participants, who completed an online survey. The results indicated that the relationship between AI animation advertising and tourist travel intention was…
Advertising (2 works) · Business (2 works) · Digital Marketing and Social Media (2 works) · Environmental Sustainability in Business (2 works) · Psychology (2 works) · Social Psychology (2 works) · Social Psychology (2 works) · Advertising research (1 work) · AI in Service Interactions (1 work) · Animation (1 work)