Gin-Yuan Lee
Biographic Data
| ID | 7183508 |
|---|---|
| NAME | Gin-Yuan Lee |
| GIVEN NAMES | Gin-Yuan |
| FAMILY NAME | Lee |
| SIGNATURE | LEE G |
| AFFILIATIONS | Minghsin University of Science and Technology |
| VERIFIED | No |
| TOTAL WORKS | 4 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 4 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2010 |
| LATEST PUBLICATION YEAR | 2012 |
| H-INDEX | 0 |
Service Quality, Customer Satisfaction, Customer Trust, and Loyalty in an E-Banking Context
In this study a research model was proposed to examine the relationships between service quality, customer satisfaction in, customer trust of, and loyalty to Taiwanese e-banks. Questionnaires were completed by 442 respondents who had experience with e-banking and data were analyzed using partial least squares structural equation modeling. It was found that e-banks must focus on service quality to increase customer satisfaction and trust and to ob…
Service Quality, Relationship Quality, and Customer Loyalty in Taiwanese Internet Banks
While deregulation of financial institutions has increased competition in the Taiwanese banking industry, the advent of e-commerce has provided business opportunities for consumer financing operations. Network banking helps banks to develop relationship marketing by delegating tasks to customers, thus improving customer loyalty. The relationships between service quality, relationship quality, and customer loyalty were investigated in this study. …
Reader Participation in the E-News Service in Taiwan
In the e-news service field, participation as well as involvement has been well-studied by researchers investigating Western cultures but in countries with emerging economies these topics have not received the same degree of attention. In this study we focused on Taiwan, as a New Industry Country (NIC), particularly on “click-and-mortar” (paper and electronic) news service providers. We found no difference in intention to participate but extreme …
Gender Differences in Optimism
Social Mood is one factor that affects people's emotions and their perspectives in risk management, which, in turn, influence their final decisions on actual investments. It is believed that women, in general, are more risk aversive (e.g., Bajtelsmit, Bernasek, & Jianakopdos, 1999), more pessimistic (e.g., Jacobsen, Lee, & Marquering, 2008), and have less investment confidence than men (Barber & Odean, 2001). In this study the optimism level of w…
No prominent works on this page.
Reader Participation in the E-News Service in Taiwan
In the e-news service field, participation as well as involvement has been well-studied by researchers investigating Western cultures but in countries with emerging economies these topics have not received the same degree of attention. In this study we focused on Taiwan, as a New Industry Country (NIC), particularly on “click-and-mortar” (paper and electronic) news service providers. We found no difference in intention to participate but extreme …
Gender Differences in Optimism
Social Mood is one factor that affects people's emotions and their perspectives in risk management, which, in turn, influence their final decisions on actual investments. It is believed that women, in general, are more risk aversive (e.g., Bajtelsmit, Bernasek, & Jianakopdos, 1999), more pessimistic (e.g., Jacobsen, Lee, & Marquering, 2008), and have less investment confidence than men (Barber & Odean, 2001). In this study the optimism level of w…
Service Quality, Relationship Quality, and Customer Loyalty in Taiwanese Internet Banks
While deregulation of financial institutions has increased competition in the Taiwanese banking industry, the advent of e-commerce has provided business opportunities for consumer financing operations. Network banking helps banks to develop relationship marketing by delegating tasks to customers, thus improving customer loyalty. The relationships between service quality, relationship quality, and customer loyalty were investigated in this study. …
Service Quality, Customer Satisfaction, Customer Trust, and Loyalty in an E-Banking Context
In this study a research model was proposed to examine the relationships between service quality, customer satisfaction in, customer trust of, and loyalty to Taiwanese e-banks. Questionnaires were completed by 442 respondents who had experience with e-banking and data were analyzed using partial least squares structural equation modeling. It was found that e-banks must focus on service quality to increase customer satisfaction and trust and to ob…
Business (3 works) · Marketing (3 works) · Psychology (3 works) · Service (business (3 works) · Advertising (2 works) · Customer advocacy (2 works) · Customer delight (2 works) · Customer retention (2 works) · Customer Service Quality and Loyalty (2 works) · Loyalty (2 works)