Jungkun Park
Biographic Data
| ID | 7183815 |
|---|---|
| NAME | Jungkun Park |
| GIVEN NAMES | Jungkun |
| FAMILY NAME | Park |
| SIGNATURE | PARK J |
| AFFILIATIONS | Hanyang University |
| ORCID | 0000-0003-0752-0351 |
| VERIFIED | Yes |
| TOTAL WORKS | 10 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 10 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2015 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 0 |
Role of Multisensory Marketing of Bath Amenities in Luxury Hotel Customers' Perceived Value
The popularity of sensory marketing has piqued the interest of luxury service providers in designing service environments to stimulate the senses of customers seeking a unique luxury experience. Providing high‐quality hotel products allows an opportunity to gain a competitive advantage through brand differentiation. This study explores the link between the multisensory marketing of bath amenities (stimulus), perceived value (organism), and behavi…
Effects of Travel Agencies' Environment, Social, and Governance Marketing Activities on Consumer Behavioral Intentions
Environment, social, and governance (ESG) marketing activities are becoming increasingly crucial for business growth. This study surveys 322 participants in the US to determine the effects of consumer beliefs and attitudes toward travel agencies' ESG activities on consumer behavioral intentions. The moderating effects of tourism innovativeness and tourists' enjoyment are explored. The results reveal that environmental beliefs have a positive infl…
The effects of brand trustworthiness and credibility on location-based advertising: Moderating effects of privacy concern and social influence
Location-based advertising (LBA) allows consumers to access customized advertising messages on their mobile devices, regardless of their geographic location. This study examines how brand trustworthiness and credibility drive LBA function acceptance and the relationship between LBA function and advertisement acceptance, and behavioral intentions for promotion engagements. Privacy concerns and social influence are employed as the moderating variab…
When service providers become service recipients: Negative spillover effects of burnout among luxury service providers
The Evolution of Luxury Consumption and Conceptualization: A Synthetic Review
This study aims to comprehend the main themes of luxury publications from 1998 to March 2021 through a holistic review of luxury industry-related papers. To face a change in the post-pandemic, the development and limitations of academic research topics and methods in the luxury industry are also observed and discussed. A total of 307 academic papers with the word “luxury” in their title or keywords were collected. This research aims to draw a gen…
The way to improve organizational citizenship behavior for the employees who lack emotional intelligence
A Look at Collaborative Service Provision: Case for Cosmetic Surgery Medical Tourism at Korea for Chinese Patients
Consumers admiring the beauty standards of other countries are approaching cosmetic surgery medical tourism. This study examines the roles of hospitals and facilitating agents as the main entities of cosmetic surgery medical tourism. 334 Chinese patients who underwent cosmetic surgery in Korea were collected and structural equation modeling is used to analyze the data. The results show that a hospital's service quality in terms of tangibles, assu…
Seasonality of consumers' third-party online complaining behavior
We examined consumer complaining behavior on a third-party website at different times during a 1-year period, with a focus on seasonal differences in complaints made during the year. We collected 1,799 complaints as data from the website and applied both content analysis and critical incident technique to identify whether or not there were seasonal differences in reasons for reporting complaints and the frequency of complaints. Results showed tha…
The interplay of Internet addiction and compulsive shopping behaviors
We examined the relationship between Internet addiction and compulsive shopping in offline versus online settings, and the role of consumers' self-esteem on their offline behavior and compulsive e-buying tendencies. We received 257 usable responses to a self-administrated online survey. Hypothesized causal relationships were tested with structural equation modelling using AMOS. Results showed that the respondents' self-esteem was significantly an…
Personalized E-Services: Consumer Privacy Concern and Information Sharing
Our purpose was to identify the behavioral characteristics and determine the attitudes of different customer segments in regard to the personalization features of e-tailers' websites as they related to the criteria of privacy concern and willingness to share information. The data of 1,659 participants were subjected to multivariate analyses of variance and discriminant analysis methods. The results indicated that the customer segment for whom it …
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Personalized E-Services: Consumer Privacy Concern and Information Sharing
Our purpose was to identify the behavioral characteristics and determine the attitudes of different customer segments in regard to the personalization features of e-tailers' websites as they related to the criteria of privacy concern and willingness to share information. The data of 1,659 participants were subjected to multivariate analyses of variance and discriminant analysis methods. The results indicated that the customer segment for whom it …
The interplay of Internet addiction and compulsive shopping behaviors
We examined the relationship between Internet addiction and compulsive shopping in offline versus online settings, and the role of consumers' self-esteem on their offline behavior and compulsive e-buying tendencies. We received 257 usable responses to a self-administrated online survey. Hypothesized causal relationships were tested with structural equation modelling using AMOS. Results showed that the respondents' self-esteem was significantly an…
Seasonality of consumers' third-party online complaining behavior
We examined consumer complaining behavior on a third-party website at different times during a 1-year period, with a focus on seasonal differences in complaints made during the year. We collected 1,799 complaints as data from the website and applied both content analysis and critical incident technique to identify whether or not there were seasonal differences in reasons for reporting complaints and the frequency of complaints. Results showed tha…
A Look at Collaborative Service Provision: Case for Cosmetic Surgery Medical Tourism at Korea for Chinese Patients
Consumers admiring the beauty standards of other countries are approaching cosmetic surgery medical tourism. This study examines the roles of hospitals and facilitating agents as the main entities of cosmetic surgery medical tourism. 334 Chinese patients who underwent cosmetic surgery in Korea were collected and structural equation modeling is used to analyze the data. The results show that a hospital's service quality in terms of tangibles, assu…
The way to improve organizational citizenship behavior for the employees who lack emotional intelligence
When service providers become service recipients: Negative spillover effects of burnout among luxury service providers
The Evolution of Luxury Consumption and Conceptualization: A Synthetic Review
This study aims to comprehend the main themes of luxury publications from 1998 to March 2021 through a holistic review of luxury industry-related papers. To face a change in the post-pandemic, the development and limitations of academic research topics and methods in the luxury industry are also observed and discussed. A total of 307 academic papers with the word “luxury” in their title or keywords were collected. This research aims to draw a gen…
Role of Multisensory Marketing of Bath Amenities in Luxury Hotel Customers' Perceived Value
The popularity of sensory marketing has piqued the interest of luxury service providers in designing service environments to stimulate the senses of customers seeking a unique luxury experience. Providing high‐quality hotel products allows an opportunity to gain a competitive advantage through brand differentiation. This study explores the link between the multisensory marketing of bath amenities (stimulus), perceived value (organism), and behavi…
Effects of Travel Agencies' Environment, Social, and Governance Marketing Activities on Consumer Behavioral Intentions
Environment, social, and governance (ESG) marketing activities are becoming increasingly crucial for business growth. This study surveys 322 participants in the US to determine the effects of consumer beliefs and attitudes toward travel agencies' ESG activities on consumer behavioral intentions. The moderating effects of tourism innovativeness and tourists' enjoyment are explored. The results reveal that environmental beliefs have a positive infl…
The effects of brand trustworthiness and credibility on location-based advertising: Moderating effects of privacy concern and social influence
Location-based advertising (LBA) allows consumers to access customized advertising messages on their mobile devices, regardless of their geographic location. This study examines how brand trustworthiness and credibility drive LBA function acceptance and the relationship between LBA function and advertisement acceptance, and behavioral intentions for promotion engagements. Privacy concerns and social influence are employed as the moderating variab…
Business (9 works) · Marketing (9 works) · Advertising (7 works) · Psychology (7 works) · Social Psychology (6 works) · Customer Service Quality and Loyalty (5 works) · Digital Marketing and Social Media (5 works) · Consumer Retail Behavior Studies (4 works) · Political science (4 works) · Computer Science (3 works)