Dong Young Kim
Biographic Data
| ID | 7184099 |
|---|---|
| NAME | Dong Young Kim |
| GIVEN NAMES | Dong Young |
| FAMILY NAME | Kim |
| SIGNATURE | KIM D Y |
| AFFILIATIONS | Deloitte (United States) |
| ORCID | 0000-0001-5485-7198 |
| VERIFIED | Yes |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 3 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2012 |
| LATEST PUBLICATION YEAR | 2019 |
| H-INDEX | 0 |
Effect of program type and reward timing on customer loyalty: The role of the sunk cost effect
We examined the effect on customer loyalty of the type of loyalty program (paid vs. free) and timing of rewards (immediate vs. delayed). To test the research objectives we recruited 142 Korean college students and used a 2 × 2 full-factorial, randomized experimental design. Results suggested that the membership fee in paid loyalty programs acted as a sunk cost, which, compared to free loyalty programs, led to greater loyalty to the provider. An i…
Dihydrotanshinone I suppresses IgE-Ag stimulated mouse bone marrow-derived mast cell activation by inhibiting Syk kinase
Inhibitory effects of Acorus calamus extracts on mast cell-dependent anaphylactic reactions using mast cell and mouse model
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Inhibitory effects of Acorus calamus extracts on mast cell-dependent anaphylactic reactions using mast cell and mouse model
Dihydrotanshinone I suppresses IgE-Ag stimulated mouse bone marrow-derived mast cell activation by inhibiting Syk kinase
Effect of program type and reward timing on customer loyalty: The role of the sunk cost effect
We examined the effect on customer loyalty of the type of loyalty program (paid vs. free) and timing of rewards (immediate vs. delayed). To test the research objectives we recruited 142 Korean college students and used a 2 × 2 full-factorial, randomized experimental design. Results suggested that the membership fee in paid loyalty programs acted as a sunk cost, which, compared to free loyalty programs, led to greater loyalty to the provider. An i…
Biochemistry (2 works) · Biology (2 works) · Immunology (2 works) · Mast cell (2 works) · Mast cells and histamine (2 works) · Medicine (2 works) · Acorus calamus (1 works) · Advertising (1 works) · Allergy (1 works) · Anaphylactic reactions (1 works)