Shuojia Guo
Biographic Data
| ID | 7184415 |
|---|---|
| NAME | Shuojia Guo |
| GIVEN NAMES | Shuojia |
| FAMILY NAME | Guo |
| SIGNATURE | GUO S |
| AFFILIATIONS | School of Business, College of Staten Island—The City University of New York |
| ORCID | 0000-0002-5131-5315 |
| VERIFIED | Yes |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2018 |
| LATEST PUBLICATION YEAR | 2023 |
| H-INDEX | 0 |
Customer engagement, dependence and loyalty
Relationship between organizational legitimacy and customer citizenship behavior
Social enterprises have a vital role in improving individuals’ social and economic well-being. In this study we examined the impact of organizational legitimacy on customer citizenship behavior (CCB) within social enterprises, focusing on the mediating mechanism of social network relationship strength, and the moderating effect of network heterogeneity. We proposed and tested our theoretical model using a survey of 381 individual customers who ha…
No prominent works on this page.
Relationship between organizational legitimacy and customer citizenship behavior
Social enterprises have a vital role in improving individuals’ social and economic well-being. In this study we examined the impact of organizational legitimacy on customer citizenship behavior (CCB) within social enterprises, focusing on the mediating mechanism of social network relationship strength, and the moderating effect of network heterogeneity. We proposed and tested our theoretical model using a survey of 381 individual customers who ha…
Customer engagement, dependence and loyalty
Business (2 works) · Digital Marketing and Social Media (2 works) · Social media (2 works) · China (1 work) · Complex Network Analysis Techniques (1 work) · Computer Science (1 work) · Customer advocacy (1 work) · Customer delight (1 work) · Customer engagement (1 work) · Customer intelligence (1 work)