Yanxi Chen
Biographic Data
| ID | 7185183 |
|---|---|
| NAME | Yanxi Chen |
| GIVEN NAMES | Yanxi |
| FAMILY NAME | Chen |
| SIGNATURE | CHEN Y |
| AFFILIATIONS | Business School, Yeungnam University, Republic of Korea |
| ORCID | 0000-0002-4021-6020 |
| VERIFIED | Yes |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 3 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2023 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Explainable second-dimension spatial association between park sentiment and built-social environments
Understanding human–environment interactions is crucial for sustainable urban development and well-being. Urban parks are key urban environments affecting residential emotions. However, existing studies with fixed neighborhood ranges and mean-based indicators limit the examination of nonlinear effects across spatial scales and value ranges. This study develops an explainable second dimension of spatial association (ESDA) model to identify spatial…
The role of trust in streamers and live streaming commerce in predicting customer loyalty
In recent years live streaming commerce (LSC) has become increasingly prevalent, increasing the importance of understanding the key antecedents of customer loyalty in this new marketplace. To examine how trust in streamers and LSC can enhance customer loyalty, we developed a research model focusing on usefulness, entertainment, and ease of use as the main antecedents of trust, and conducted an online survey of 290 customers of Chinese LSC platfor…
Key factors influencing customer loyalty in live commerce
Live streaming commerce services that utilize social network platforms are gaining popularity in China. We examined the effect of value and perceived risk on customer satisfaction and trust, and the influence of this satisfaction and trust on customer loyalty. Perceived value was divided into economic, social, and emotional types, and the impact of each type on customer loyalty was examined separately. This study also investigated the impact of p…
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Key factors influencing customer loyalty in live commerce
Live streaming commerce services that utilize social network platforms are gaining popularity in China. We examined the effect of value and perceived risk on customer satisfaction and trust, and the influence of this satisfaction and trust on customer loyalty. Perceived value was divided into economic, social, and emotional types, and the impact of each type on customer loyalty was examined separately. This study also investigated the impact of p…
The role of trust in streamers and live streaming commerce in predicting customer loyalty
In recent years live streaming commerce (LSC) has become increasingly prevalent, increasing the importance of understanding the key antecedents of customer loyalty in this new marketplace. To examine how trust in streamers and LSC can enhance customer loyalty, we developed a research model focusing on usefulness, entertainment, and ease of use as the main antecedents of trust, and conducted an online survey of 290 customers of Chinese LSC platfor…
Explainable second-dimension spatial association between park sentiment and built-social environments
Understanding human–environment interactions is crucial for sustainable urban development and well-being. Urban parks are key urban environments affecting residential emotions. However, existing studies with fixed neighborhood ranges and mean-based indicators limit the examination of nonlinear effects across spatial scales and value ranges. This study develops an explainable second dimension of spatial association (ESDA) model to identify spatial…
Advertising (2 works) · Business (2 works) · Computer Science (2 works) · Customer Service Quality and Loyalty (2 works) · Digital Marketing and Social Media (2 works) · Loyalty (2 works) · Loyalty business model (2 works) · Marketing (2 works) · Psychology (2 works) · Technology Adoption and User Behaviour (2 works)