Ju Gao
Biographic Data
| ID | 7185198 |
|---|---|
| NAME | Ju Gao |
| GIVEN NAMES | Ju |
| FAMILY NAME | Gao |
| SIGNATURE | GAO J |
| AFFILIATIONS | Zaozhuang University |
| ORCID | 0000-0002-8494-3174 |
| VERIFIED | Yes |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2023 |
| LATEST PUBLICATION YEAR | 2023 |
| H-INDEX | 0 |
The Effect of Inconsistent Online Reviews on Customers' Purchase Intention in E-commerce
Inconsistent online reviews, which affect customers' purchase intention, are gaining increasing attention. In this paper we analyzed the mechanism of inconsistent online reviews that are posted by the same reviewer on customers' purchase intention. Our research was based on a psychological distance theory perspective, specifically in three dimensions: temporal distance, social distance, and hypothetical distance. Our findings were as follows: Fir…
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The Effect of Inconsistent Online Reviews on Customers' Purchase Intention in E-commerce
Inconsistent online reviews, which affect customers' purchase intention, are gaining increasing attention. In this paper we analyzed the mechanism of inconsistent online reviews that are posted by the same reviewer on customers' purchase intention. Our research was based on a psychological distance theory perspective, specifically in three dimensions: temporal distance, social distance, and hypothetical distance. Our findings were as follows: Fir…
Advertising (1 work) · Affect (linguistics (1 work) · Business (1 work) · Computer Science (1 work) · Construal level theory (1 work) · Coronavirus disease 2019 (COVID-19 (1 work) · Digital Marketing and Social Media (1 work) · E-commerce (1 work) · Marketing (1 work) · Mathematics (1 work)