Seojin Stacey Lee
Biographic Data
| ID | 7185213 |
|---|---|
| NAME | Seojin Stacey Lee |
| GIVEN NAMES | Seojin Stacey |
| FAMILY NAME | Lee |
| SIGNATURE | LEE S S |
| AFFILIATIONS | Seoul National University |
| ORCID | 0000-0003-0824-4432 |
| VERIFIED | Yes |
| TOTAL WORKS | 4 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 4 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2022 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 0 |
Do art lovers lead happier and even healthier lives? Investigating the psychological and physical benefits of savoring art
Paradoxical Impacts of Social Relationship on Well-Being During the Covid-19 Pandemic
Human-like underdog brands
This research explored the effects of service delivery types (conventional face-to-face service vs. self-service technologies; SSTs) and brand personality (underdog brand vs. top-dog brand) on consumers' brand attitudes. Study 1 revealed that consumers perceived more anthropomorphic features in underdog brands than in top-dog brands (Hypothesis 1). The anthropomorphic brand personality of an underdog affected consumers' preferences for service ty…
Self-service versus human interaction in private consumption
We explored how consumer attitudes toward service delivery types (selfservice technology vs. face-to-face) differ in a private consumption context depending on the brand personality (underdog brand vs. topdog brand). Using banking service (Study 1) and hotel service (Study 2) scenarios, we empirically investigated the interaction effects between service delivery types and brand personalities on consumer attitudes. The results indicate that for hu…
No prominent works on this page.
Human-like underdog brands
This research explored the effects of service delivery types (conventional face-to-face service vs. self-service technologies; SSTs) and brand personality (underdog brand vs. top-dog brand) on consumers' brand attitudes. Study 1 revealed that consumers perceived more anthropomorphic features in underdog brands than in top-dog brands (Hypothesis 1). The anthropomorphic brand personality of an underdog affected consumers' preferences for service ty…
Self-service versus human interaction in private consumption
We explored how consumer attitudes toward service delivery types (selfservice technology vs. face-to-face) differ in a private consumption context depending on the brand personality (underdog brand vs. topdog brand). Using banking service (Study 1) and hotel service (Study 2) scenarios, we empirically investigated the interaction effects between service delivery types and brand personalities on consumer attitudes. The results indicate that for hu…
Paradoxical Impacts of Social Relationship on Well-Being During the Covid-19 Pandemic
Do art lovers lead happier and even healthier lives? Investigating the psychological and physical benefits of savoring art
Psychology (4 works) · Social Psychology (4 works) · Advertising (2 works) · Business (2 works) · Consumer Behavior in Brand Consumption and Identification (2 works) · Digital Marketing and Social Media (2 works) · Marketing (2 works) · Personality (2 works) · Service (business (2 works) · Social Psychology (2 works)