Guanghui Shang
Biographic Data
| ID | 7185227 |
|---|---|
| NAME | Guanghui Shang |
| GIVEN NAMES | Guanghui |
| FAMILY NAME | Shang |
| SIGNATURE | SHANG G |
| AFFILIATIONS | School of Business Administration, Henan University of Animal Husbandry and Economy, People's Republic of China |
| ORCID | 0000-0002-8229-1571 |
| VERIFIED | Yes |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 3 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2022 |
| LATEST PUBLICATION YEAR | 2022 |
| H-INDEX | 0 |
Narrating the Holocaust
Impact of perceived discrimination on travel intention
We took tourism as the research object and used structural equation modeling to examine the influence of perceived discrimination, loss of face, customer value, tourism intention, and sense of power on the consumption experience. Participants were 717 holidaymakers recruited from several major tourist attractions in China. The results were as follows: (a) Both loss of face and customer value had a mediating effect on the relationship between perc…
Customer-to-customer Interaction in Online Brand Communities Influences Brand Loyalty
With the development of Internet technology, online brand communities have increased rapidly. Through these communities, customers can interact with other customers, gain experience with products, obtain information about the products, and enhance brand loyalty. We conducted a questionnaire with 442 online brand community members to explore the internal mechanism of how customer-to-customer interaction in online brand communities influences brand…
No prominent works on this page.
Narrating the Holocaust
Impact of perceived discrimination on travel intention
We took tourism as the research object and used structural equation modeling to examine the influence of perceived discrimination, loss of face, customer value, tourism intention, and sense of power on the consumption experience. Participants were 717 holidaymakers recruited from several major tourist attractions in China. The results were as follows: (a) Both loss of face and customer value had a mediating effect on the relationship between perc…
Customer-to-customer Interaction in Online Brand Communities Influences Brand Loyalty
With the development of Internet technology, online brand communities have increased rapidly. Through these communities, customers can interact with other customers, gain experience with products, obtain information about the products, and enhance brand loyalty. We conducted a questionnaire with 442 online brand community members to explore the internal mechanism of how customer-to-customer interaction in online brand communities influences brand…
Psychology (3 works) · Advertising (2 works) · Business (2 works) · Consumer Behavior in Brand Consumption and Identification (2 works) · Customer Service Quality and Loyalty (2 works) · Marketing (2 works) · Art (1 work) · Brand awareness (1 work) · Brand Community (1 work) · Brand Loyalty (1 work)