Ru-Jing Hou
Biographic Data
| ID | 7185393 |
|---|---|
| NAME | Ru-Jing Hou |
| GIVEN NAMES | Ru-Jing |
| FAMILY NAME | Hou |
| SIGNATURE | HOU R |
| AFFILIATIONS | Tianjin University of Technology and Education |
| VERIFIED | No |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 2 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2020 |
| LATEST PUBLICATION YEAR | 2021 |
| H-INDEX | 0 |
Reducing social loafing in online brand communities: Insights from social exchange theory
We applied social exchange theory to our investigation of how different types of social support (informational, emotional, esteem, network) influence social loafing in online brand communities through psychological ownership and community commitment. We used a questionnaire to collect data from 315 participants, then tested the research model with partial least squares structural equation modeling. Results show that the four types of social suppo…
Effects of intrinsic and extrinsic motivation on social loafing in online travel communities
No prominent works on this page.
Effects of intrinsic and extrinsic motivation on social loafing in online travel communities
Reducing social loafing in online brand communities: Insights from social exchange theory
We applied social exchange theory to our investigation of how different types of social support (informational, emotional, esteem, network) influence social loafing in online brand communities through psychological ownership and community commitment. We used a questionnaire to collect data from 315 participants, then tested the research model with partial least squares structural equation modeling. Results show that the four types of social suppo…
Digital Marketing and Social Media (2 works) · Knowledge Management and Sharing (2 works) · Psychology (2 works) · Social loafing (2 works) · Social Psychology (2 works) · Structural equation modeling (2 works) · Brand Community (1 works) · Computer Science (1 works) · Mathematics (1 works) · Media, Religion, Digital Communication (1 works)