Yongge Niu
Biographic Data
| ID | 7185409 |
|---|---|
| NAME | Yongge Niu |
| GIVEN NAMES | Yongge |
| FAMILY NAME | Niu |
| SIGNATURE | NIU Y |
| AFFILIATIONS | Department of Marketing and E-Commerce, Business School of Sichuan University, People's Republic of China |
| ORCID | 0000-0001-8720-2665 |
| VERIFIED | Yes |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2024 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 0 |
Chinese College Student Financial Literacy
The “campus loans” crisis has highlighted the importance of financial literacy among Chinese college students. Based on an analysis of 2,266 valid questionnaires, this study utilized survey data and logistic regression to examine the correlations between demographic and behavioral factors and financial literacy among students. The results indicated that, compared to their international counterparts, Chinese students generally possess less financi…
Mechanism of forming Hanfu purchase intention
We explored the psychological mechanisms through which the perceived authenticity of cultural elements and cultural compatibility of traditional Hanfu garments influence consumers' purchase intention. Using structural equation modeling, we analyzed data gathered in a two-wave survey of 1,264 Chinese participants. We found that both the perceived authenticity of cultural elements and cultural compatibility positively influenced participants' purch…
No prominent works on this page.
Chinese College Student Financial Literacy
The “campus loans” crisis has highlighted the importance of financial literacy among Chinese college students. Based on an analysis of 2,266 valid questionnaires, this study utilized survey data and logistic regression to examine the correlations between demographic and behavioral factors and financial literacy among students. The results indicated that, compared to their international counterparts, Chinese students generally possess less financi…
Mechanism of forming Hanfu purchase intention
We explored the psychological mechanisms through which the perceived authenticity of cultural elements and cultural compatibility of traditional Hanfu garments influence consumers' purchase intention. Using structural equation modeling, we analyzed data gathered in a two-wave survey of 1,264 Chinese participants. We found that both the perceived authenticity of cultural elements and cultural compatibility positively influenced participants' purch…
Psychology (2 works) · Social Psychology (2 works) · Business (1 work) · Compatibility (geochemistry (1 work) · Consumer Perception and Purchasing Behavior (1 work) · Cultural Differences and Values (1 work) · Diverse Topics in Contemporary Research (1 work) · Engineering (1 work) · Epistemology (1 work) · Finance (1 work)