Zhiling Chen
Biographic Data
| ID | 7185415 |
|---|---|
| NAME | Zhiling Chen |
| GIVEN NAMES | Zhiling |
| FAMILY NAME | Chen |
| SIGNATURE | CHEN Z |
| AFFILIATIONS | University of South China |
| ORCID | 0009-0007-3320-3356 |
| VERIFIED | Yes |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2020 |
| LATEST PUBLICATION YEAR | 2023 |
| H-INDEX | 0 |
Artificial Intelligence Analysis of Outdoor Sports Risk Self-Assessment on Insurance Psychology
The development potential of China's medical insurance market is huge, and the research on medical insurance demand has always been the focus of academic discussions. As a result, the discipline of behavioral economics is derived, which aims to explain the decision-making behavior of individual insurance consumption. Among them, the focus of this study was to investigate the influence of individual psychological characteristics and cognitive leve…
Brand image and customer loyalty
In this study we explored the effect of brand trust on the relationship between brand image and customer loyalty. We took Procter & Gamble as the target brand and developed and tested a theoretical model regarding the relationships among brand image, brand trust (i.e., cognitive and affective), and customer loyalty (i.e., repurchase and advocacy intention) using path analysis and bias-corrected bootstrapping. Empirical results of data from 283 co…
No prominent works on this page.
Brand image and customer loyalty
In this study we explored the effect of brand trust on the relationship between brand image and customer loyalty. We took Procter & Gamble as the target brand and developed and tested a theoretical model regarding the relationships among brand image, brand trust (i.e., cognitive and affective), and customer loyalty (i.e., repurchase and advocacy intention) using path analysis and bias-corrected bootstrapping. Empirical results of data from 283 co…
Artificial Intelligence Analysis of Outdoor Sports Risk Self-Assessment on Insurance Psychology
The development potential of China's medical insurance market is huge, and the research on medical insurance demand has always been the focus of academic discussions. As a result, the discipline of behavioral economics is derived, which aims to explain the decision-making behavior of individual insurance consumption. Among them, the focus of this study was to investigate the influence of individual psychological characteristics and cognitive leve…
Psychology (2 works) · Actuarial science (1 work) · Advertising (1 work) · Behavioral economics (1 work) · Bootstrapping (finance (1 work) · Brand awareness (1 work) · Brand Image (1 work) · Brand Loyalty (1 work) · Brand management (1 work) · Business (1 work)