Kristof De Wulf
Biographic Data
| ID | 7206304 |
|---|---|
| NAME | Kristof De Wulf |
| GIVEN NAMES | Kristof |
| FAMILY NAME | De Wulf |
| SIGNATURE | DE WULF K |
| AFFILIATIONS | Ghent University |
| VERIFIED | No |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2001 |
| LATEST PUBLICATION YEAR | 2001 |
| H-INDEX | 0 |
Investments in Consumer Relationships
This research, investigating retailer–consumer relationships, has three distinct intended contributions: (1) It shows that different relationship marketing tactics have a differential impact on consumer perceptions of a retailer's relationship investment; (2) it demonstrates that perceived relationship investment affects relationship quality, ultimately leading to behavioral loyalty; and (3) it reveals that the effect of perceived relationship in…
A Critical Review of Theories Underlying Relationship Marketing in the Context of Explaining Consumer Relationships
Knowledge on relationship marketing, particularly as it applies to consumer relationships, is still in its early stages of development. Relationship marketing approaches draw on different underlying theories, depart from different units of analysis, and often focus on issues at different levels of aggregation. A clearer understanding of the theoretical underpinnings of relationship marketing would benefit its further theoretical development and g…
No prominent works on this page.
Investments in Consumer Relationships
This research, investigating retailer–consumer relationships, has three distinct intended contributions: (1) It shows that different relationship marketing tactics have a differential impact on consumer perceptions of a retailer's relationship investment; (2) it demonstrates that perceived relationship investment affects relationship quality, ultimately leading to behavioral loyalty; and (3) it reveals that the effect of perceived relationship in…
A Critical Review of Theories Underlying Relationship Marketing in the Context of Explaining Consumer Relationships
Knowledge on relationship marketing, particularly as it applies to consumer relationships, is still in its early stages of development. Relationship marketing approaches draw on different underlying theories, depart from different units of analysis, and often focus on issues at different levels of aggregation. A clearer understanding of the theoretical underpinnings of relationship marketing would benefit its further theoretical development and g…
Business (2 works) · Consumer Behavior in Brand Consumption and Identification (2 works) · Customer Service Quality and Loyalty (2 works) · Marketing (2 works) · Citation (1 work) · Computer Science (1 work) · Consumer behaviour (1 work) · Consumer research (1 work) · Consumer Retail Behavior Studies (1 work) · Context (archaeology) (1 work)