Biljana Radenković-Šošić
Biographic Data
| ID | 7251375 |
|---|---|
| NAME | Biljana Radenković-Šošić |
| GIVEN NAMES | Biljana |
| FAMILY NAME | Radenković-Šošić |
| SIGNATURE | RADENKOVIC-SOSIC B |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2016 |
| LATEST PUBLICATION YEAR | 2016 |
| H-INDEX | 0 |
Postmodernist marketing
The traits of postmodernist communication with consumers are based on the transmission of postmodernist concepts in the area of marketing and communication with consumers. The paper offers an overview of the basic semiological points of interpretation of commercial messages, especially the semiotic square pioneered by Jean-Marie Floch, as well as offering an analysis of commercial messages according to the most prominent traits of postmodernist m…
No prominent works on this page.
Postmodernist marketing
The traits of postmodernist communication with consumers are based on the transmission of postmodernist concepts in the area of marketing and communication with consumers. The paper offers an overview of the basic semiological points of interpretation of commercial messages, especially the semiotic square pioneered by Jean-Marie Floch, as well as offering an analysis of commercial messages according to the most prominent traits of postmodernist m…
Advertising (1 work) · Aesthetics (1 work) · Art (1 work) · Business (1 work) · Congruence (geometry (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Cultural, Linguistic, Economic Studies (1 work) · Epistemology (1 work) · Globalization and Cultural Identity (1 work) · Interpretation (philosophy (1 work)