Yung-Chang Chen
Biographic Data
| ID | 7283384 |
|---|---|
| NAME | Yung-Chang Chen |
| GIVEN NAMES | Yung-Chang |
| FAMILY NAME | Chen |
| SIGNATURE | CHEN Y |
| AFFILIATIONS | Institution of Management of Technology, National Yang Ming Chiao Tung University, Taiwan |
| VERIFIED | No |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 2 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2014 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
The relationship between employees’ green brand understanding and green brand citizenship behavior
This study explored how employees’ understanding of green brands affects their green brand citizenship behavior. We surveyed 356 restaurant employees in Taiwan and used structural equation modeling to analyze the data. The results showed that green brand understanding was positively correlated with green brand identification and green brand love. In addition, green brand identification and green brand love both exerted mediating effects in the re…
The anti-tumor activity of Antrodia salmonea in human promyelocytic leukemia (HL-60) cells is mediated via the induction of G1 cell-cycle arrest and apoptosis in vitro or in vivo
No prominent works on this page.
The anti-tumor activity of Antrodia salmonea in human promyelocytic leukemia (HL-60) cells is mediated via the induction of G1 cell-cycle arrest and apoptosis in vitro or in vivo
The relationship between employees’ green brand understanding and green brand citizenship behavior
This study explored how employees’ understanding of green brands affects their green brand citizenship behavior. We surveyed 356 restaurant employees in Taiwan and used structural equation modeling to analyze the data. The results showed that green brand understanding was positively correlated with green brand identification and green brand love. In addition, green brand identification and green brand love both exerted mediating effects in the re…
Acute promyelocytic leukemia (1 works) · Advertising (1 works) · Apoptosis (1 works) · Biochemistry (1 works) · Biology (1 works) · Brand management (1 works) · Business (1 works) · Cancer Research (1 works) · Cell culture (1 works) · Cell cycle (1 works)