Johanna Von Pezold
Biographic Data
| ID | 729457 |
|---|---|
| NAME | Johanna Von Pezold |
| GIVEN NAMES | Johanna |
| FAMILY NAME | Von Pezold |
| SIGNATURE | VON PEZOLD J |
| AFFILIATIONS | University of Amsterdam |
| ORCID | 0000-0003-3173-8756 |
| VERIFIED | Yes |
| TOTAL WORKS | 10 |
| TOTAL CITATIONS | 28 |
| AUTHOR COUNT | 10 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2021 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 4 |
Personal ties, digital tools: Mozambican traders and the reconfiguration of Sino-African fashion economies
Logos unleashed: Giving in creatively to the global desire for brandedness
This article reflects on the global appeal of brandedness as a central mode of creativity in contemporary capitalism. Drawing on ethnographic fieldwork including focus group interviews and visual data from Mozambique and beyond, it examines how practices of copying, remixing and hybridising logos blur the moral and aesthetic boundaries between authenticity and imitation, originality and repetition. By bringing together informal counterfeit produc…
Counterfeits as Social Goods: The Ethics of Chinese Fashion in Mozambique – Addendum
An abstract is not available for this content. As you have access to this content, full HTML content is provided on this page. A PDF of this content is also available in through the ‘Save PDF’ action button.
Counterfeits as Social Goods: The Ethics of Chinese Fashion in Mozambique
This article offers new insights on Africa-China relations and discourses of authenticity and intellectual property by examining the trade and consumption of Chinese-made fashion goods in Mozambique from an ethics perspective. Ethnographic fieldwork in southern Mozambique between 2017 and 2024 shows that many traders and consumers see Chinese counterfeits as beneficial and desirable, enabling them to participate in fashion systems from which they…
Patching sites, patching data: Patchwork ethnography on fashion in and beyond pandemic times
This article explores the innovative method of patchwork ethnography, which was first introduced by Günel, Varma and Watanabe in 2020, and its applicability to the area of fashion studies. It elaborates on the features, qualities and limitations of the method. The article does so by reflecting on the ethnographic research I conducted for my Ph.D. thesis. In March–August 2019 and January–July 2021, I used a patchwork ethnography approach to partic…
Luxury consumption and the temporal-spatial subjectivity of Hong Kong men
Extending critical luxury studies to a non-Western context, this article, using Burberry and other Western brands as examples, theorises how the temporal-spatial luxury subjectivity of homosexual Hong Kong male consumers is constituted through the intersections of British colonial history, nostalgia, the media, their personal and professional background, gender, social class, and emotional experiences. Using a consumer-focused anthropological per…
Memories reminisced, reconciled, renewed: Hong Kong male consumers’ wardrobes and their search for a congruent self
Previous research on fashion, clothing and accessorising practices typically stressed either the symbolic and identity-creating or practical and habitual functions of fashion, often neglecting its affective, emotive and mnemonic aspects. Drawing on affective theory and the agency of things, we theorise how the affects, feelings and emotions attached to active and inactive fashion objects evoke and are evoked by the consumer’s ongoing reminiscence…
Global China and everyday mediation in the Global South: Selling Chinese fashion in Mozambique via WhatsApp
Combining online and offline data collection during six months of ethnographic fieldwork in Southern Mozambique in early 2021, this paper explores how media and its everyday use in the Global South are impacting on, and are in turn being transformed by China. It specifically looks into the creative and personalised ways in which Chinese-made garments are sold and promoted in Mozambique via the messenger service WhatsApp. Examining how Mozambican …
Co-constructing fashion in a South–South context: Selling Chinese-made garments and textiles in Mozambique
Based on ethnographic fieldwork in Mozambique (in 2017 and 2019) and China (in 2019), this paper looks at the ways that Chinese garments and textiles are presented and promoted as being fashionable in everyday business interactions in Mozambique. It explores how fashion is mediated in informal, South–South contexts that are largely detached from Euro–American fashion systems. Several different groups make use of their own specific strengths and a…
Made in China, fashioned in Africa: Ethnic dress in Ethiopia and Mozambique
The influx of Chinese-made African ethnic dress has been central to debates about the consequences of the growing Chinese presence in Africa. Exploring the reception of the Chinese-producedcapulanain Mozambique andnet'elain Ethiopia, we demonstrate that Mozambican and Ethiopian manufacturers and traders, from the grass roots up to cultural elites, engage with Chinese imports with creativity and verve. While welcoming Chinese materials for their a…
Made in China, fashioned in Africa: Ethnic dress in Ethiopia and Mozambique
The influx of Chinese-made African ethnic dress has been central to debates about the consequences of the growing Chinese presence in Africa. Exploring the reception of the Chinese-producedcapulanain Mozambique andnet'elain Ethiopia, we demonstrate that Mozambican and Ethiopian manufacturers and traders, from the grass roots up to cultural elites, engage with Chinese imports with creativity and verve. While welcoming Chinese materials for their a…
Memories reminisced, reconciled, renewed: Hong Kong male consumers’ wardrobes and their search for a congruent self
Previous research on fashion, clothing and accessorising practices typically stressed either the symbolic and identity-creating or practical and habitual functions of fashion, often neglecting its affective, emotive and mnemonic aspects. Drawing on affective theory and the agency of things, we theorise how the affects, feelings and emotions attached to active and inactive fashion objects evoke and are evoked by the consumer’s ongoing reminiscence…
Patching sites, patching data: Patchwork ethnography on fashion in and beyond pandemic times
This article explores the innovative method of patchwork ethnography, which was first introduced by Günel, Varma and Watanabe in 2020, and its applicability to the area of fashion studies. It elaborates on the features, qualities and limitations of the method. The article does so by reflecting on the ethnographic research I conducted for my Ph.D. thesis. In March–August 2019 and January–July 2021, I used a patchwork ethnography approach to partic…
Co-constructing fashion in a South–South context: Selling Chinese-made garments and textiles in Mozambique
Based on ethnographic fieldwork in Mozambique (in 2017 and 2019) and China (in 2019), this paper looks at the ways that Chinese garments and textiles are presented and promoted as being fashionable in everyday business interactions in Mozambique. It explores how fashion is mediated in informal, South–South contexts that are largely detached from Euro–American fashion systems. Several different groups make use of their own specific strengths and a…
Global China and everyday mediation in the Global South: Selling Chinese fashion in Mozambique via WhatsApp
Combining online and offline data collection during six months of ethnographic fieldwork in Southern Mozambique in early 2021, this paper explores how media and its everyday use in the Global South are impacting on, and are in turn being transformed by China. It specifically looks into the creative and personalised ways in which Chinese-made garments are sold and promoted in Mozambique via the messenger service WhatsApp. Examining how Mozambican …
Counterfeits as Social Goods: The Ethics of Chinese Fashion in Mozambique
This article offers new insights on Africa-China relations and discourses of authenticity and intellectual property by examining the trade and consumption of Chinese-made fashion goods in Mozambique from an ethics perspective. Ethnographic fieldwork in southern Mozambique between 2017 and 2024 shows that many traders and consumers see Chinese counterfeits as beneficial and desirable, enabling them to participate in fashion systems from which they…
Made in China, fashioned in Africa: Ethnic dress in Ethiopia and Mozambique
The influx of Chinese-made African ethnic dress has been central to debates about the consequences of the growing Chinese presence in Africa. Exploring the reception of the Chinese-producedcapulanain Mozambique andnet'elain Ethiopia, we demonstrate that Mozambican and Ethiopian manufacturers and traders, from the grass roots up to cultural elites, engage with Chinese imports with creativity and verve. While welcoming Chinese materials for their a…
Co-constructing fashion in a South–South context: Selling Chinese-made garments and textiles in Mozambique
Based on ethnographic fieldwork in Mozambique (in 2017 and 2019) and China (in 2019), this paper looks at the ways that Chinese garments and textiles are presented and promoted as being fashionable in everyday business interactions in Mozambique. It explores how fashion is mediated in informal, South–South contexts that are largely detached from Euro–American fashion systems. Several different groups make use of their own specific strengths and a…
Luxury consumption and the temporal-spatial subjectivity of Hong Kong men
Extending critical luxury studies to a non-Western context, this article, using Burberry and other Western brands as examples, theorises how the temporal-spatial luxury subjectivity of homosexual Hong Kong male consumers is constituted through the intersections of British colonial history, nostalgia, the media, their personal and professional background, gender, social class, and emotional experiences. Using a consumer-focused anthropological per…
Memories reminisced, reconciled, renewed: Hong Kong male consumers’ wardrobes and their search for a congruent self
Previous research on fashion, clothing and accessorising practices typically stressed either the symbolic and identity-creating or practical and habitual functions of fashion, often neglecting its affective, emotive and mnemonic aspects. Drawing on affective theory and the agency of things, we theorise how the affects, feelings and emotions attached to active and inactive fashion objects evoke and are evoked by the consumer’s ongoing reminiscence…
Global China and everyday mediation in the Global South: Selling Chinese fashion in Mozambique via WhatsApp
Combining online and offline data collection during six months of ethnographic fieldwork in Southern Mozambique in early 2021, this paper explores how media and its everyday use in the Global South are impacting on, and are in turn being transformed by China. It specifically looks into the creative and personalised ways in which Chinese-made garments are sold and promoted in Mozambique via the messenger service WhatsApp. Examining how Mozambican …
Patching sites, patching data: Patchwork ethnography on fashion in and beyond pandemic times
This article explores the innovative method of patchwork ethnography, which was first introduced by Günel, Varma and Watanabe in 2020, and its applicability to the area of fashion studies. It elaborates on the features, qualities and limitations of the method. The article does so by reflecting on the ethnographic research I conducted for my Ph.D. thesis. In March–August 2019 and January–July 2021, I used a patchwork ethnography approach to partic…
Counterfeits as Social Goods: The Ethics of Chinese Fashion in Mozambique
This article offers new insights on Africa-China relations and discourses of authenticity and intellectual property by examining the trade and consumption of Chinese-made fashion goods in Mozambique from an ethics perspective. Ethnographic fieldwork in southern Mozambique between 2017 and 2024 shows that many traders and consumers see Chinese counterfeits as beneficial and desirable, enabling them to participate in fashion systems from which they…
Personal ties, digital tools: Mozambican traders and the reconfiguration of Sino-African fashion economies
Logos unleashed: Giving in creatively to the global desire for brandedness
This article reflects on the global appeal of brandedness as a central mode of creativity in contemporary capitalism. Drawing on ethnographic fieldwork including focus group interviews and visual data from Mozambique and beyond, it examines how practices of copying, remixing and hybridising logos blur the moral and aesthetic boundaries between authenticity and imitation, originality and repetition. By bringing together informal counterfeit produc…
Counterfeits as Social Goods: The Ethics of Chinese Fashion in Mozambique – Addendum
An abstract is not available for this content. As you have access to this content, full HTML content is provided on this page. A PDF of this content is also available in through the ‘Save PDF’ action button.
China's Global Influence and Migration (6 works) · Ethnography (6 works) · Sociology (6 works) · Anthropology (5 works) · China (5 works) · Fashion and Cultural Textiles (4 works) · Global trade, sustainability, and social impact (4 works) · Political science (4 works) · Clothing (3 works) · Global Maritime and Colonial Histories (3 works)