Ankita Misra
Biographic Data
| ID | 7303248 |
|---|---|
| NAME | Ankita Misra |
| GIVEN NAMES | Ankita |
| FAMILY NAME | Misra |
| SIGNATURE | MISRA A |
| AFFILIATIONS | National Botanical Research Institute |
| ORCID | 0000-0001-6794-9657 |
| VERIFIED | Yes |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 3 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2020 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 0 |
The more followers the better? The impact of food influencers on consumer behaviour in the social media context
Purpose The study explores the impact of food influencers on consumer behaviour in the social media context. It assesses the interplay between the number of followers an influencer has and the type of content this influencer communicates to the audience. Doing so, the research contributes to the strategic refinement of influencer marketing practices, especially in the food industry. Design/methodology/approach The study employed an experimental b…
Nutritional potential of an edible terrestrial orchid Eulophia nuda LINDL and validation of its traditional claim in arthritis
Chemotaxonomic studies on natural population of Gloriosa superba (L.) collected from Gangetic plain (India) and their invitro antigout activity for the identification of elite germplasm(s)
No prominent works on this page.
Chemotaxonomic studies on natural population of Gloriosa superba (L.) collected from Gangetic plain (India) and their invitro antigout activity for the identification of elite germplasm(s)
Nutritional potential of an edible terrestrial orchid Eulophia nuda LINDL and validation of its traditional claim in arthritis
The more followers the better? The impact of food influencers on consumer behaviour in the social media context
Purpose The study explores the impact of food influencers on consumer behaviour in the social media context. It assesses the interplay between the number of followers an influencer has and the type of content this influencer communicates to the audience. Doing so, the research contributes to the strategic refinement of influencer marketing practices, especially in the food industry. Design/methodology/approach The study employed an experimental b…
Antioxidant (2 works) · Biochemistry (2 works) · Biology (2 works) · Botany (2 works) · Medicine (2 works) · Traditional medicine (2 works) · Advertising (1 works) · Biological and pharmacological studies of plants (1 works) · Business (1 works) · Caffeic acid (1 works)