Mengchen Xu
Biographic Data
| ID | 7304024 |
|---|---|
| NAME | Mengchen Xu |
| GIVEN NAMES | Mengchen |
| FAMILY NAME | Xu |
| SIGNATURE | XU M |
| AFFILIATIONS | Chinese Academy of Sciences |
| ORCID | 0000-0001-9615-2209 |
| VERIFIED | Yes |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 3 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2022 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
Call-to-action or inaction? Call-to-action buttons hurt in-feed social advertising
Call-to-action (CTA) buttons are crucial in digital marketing, motivating consumers to engage in desired actions, such as making purchases. While prior research supports their effectiveness in direct mailing and outdoor advertising, our study challenges this prevailing view. Through three lab experiments conducted via WeChat and Instagram, with participants from both Eastern and Western cultures, we show the negative effects of CTA buttons in in-…
Westward shift of tropical cyclogenesis over the southern Indian Ocean
Tropical cyclones (TCs), commonly called cyclones in the southern Indian Ocean (SIO), represent one of the most devastating disasters in the oceanfront regions of Africa. The present study explores the long-term tendency of annual mean TC genesis location in the SIO. A notable westward shift is detected in the SIO TC genesis longitude since 1979, which is linked to an increase in the TC genesis frequency in the southwestern SIO and a decrease in …
Senegenin alleviates Aβ1-42 induced cell damage through triggering mitophagy
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Senegenin alleviates Aβ1-42 induced cell damage through triggering mitophagy
Westward shift of tropical cyclogenesis over the southern Indian Ocean
Tropical cyclones (TCs), commonly called cyclones in the southern Indian Ocean (SIO), represent one of the most devastating disasters in the oceanfront regions of Africa. The present study explores the long-term tendency of annual mean TC genesis location in the SIO. A notable westward shift is detected in the SIO TC genesis longitude since 1979, which is linked to an increase in the TC genesis frequency in the southwestern SIO and a decrease in …
Call-to-action or inaction? Call-to-action buttons hurt in-feed social advertising
Call-to-action (CTA) buttons are crucial in digital marketing, motivating consumers to engage in desired actions, such as making purchases. While prior research supports their effectiveness in direct mailing and outdoor advertising, our study challenges this prevailing view. Through three lab experiments conducted via WeChat and Instagram, with participants from both Eastern and Western cultures, we show the negative effects of CTA buttons in in-…
Advertising (1 work) · Alzheimer's disease research and treatments (1 work) · Apoptosis (1 work) · Atmospheric sciences (1 work) · Autophagy (1 work) · Autophagy in Disease and Therapy (1 work) · Biochemistry (1 work) · Biology (1 work) · Business (1 work) · Call to action (1 work)