Suhaib Ahmed
Biographic Data
| ID | 7324045 |
|---|---|
| NAME | Suhaib Ahmed |
| GIVEN NAMES | Suhaib |
| FAMILY NAME | Ahmed |
| SIGNATURE | AHMED S |
| AFFILIATIONS | Near East University |
| ORCID | 0000-0003-3496-8856 |
| VERIFIED | Yes |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 1 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2024 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 0 |
Shaping Brand Loyalty through Social Media Influencers
This study explores the relationship between social media influencers (SMIs) and followers’ engagement, social attractiveness, and establishing brand loyalty. The study seeks to redefine current theoretical frameworks and provide practical insights for marketers by investigating the mediating role of followers’ engagement (FE) and social attractiveness (SA) and the moderating influence of parasocial interactions. The present study utilized a quan…
No prominent works on this page.
Shaping Brand Loyalty through Social Media Influencers
This study explores the relationship between social media influencers (SMIs) and followers’ engagement, social attractiveness, and establishing brand loyalty. The study seeks to redefine current theoretical frameworks and provide practical insights for marketers by investigating the mediating role of followers’ engagement (FE) and social attractiveness (SA) and the moderating influence of parasocial interactions. The present study utilized a quan…
Advertising (1 works) · Attractiveness (1 works) · Brand Loyalty (1 works) · Business (1 works) · Consumer Behavior in Brand Consumption and Identification (1 works) · Digital Marketing and Social Media (1 works) · Influencer marketing (1 works) · Loyalty (1 works) · Marketing (1 works) · Political science (1 works)