Enrique Vergara-Leyton
Biographic Data
| ID | 7343630 |
|---|---|
| NAME | Enrique Vergara-Leyton |
| GIVEN NAMES | Enrique |
| FAMILY NAME | Vergara-Leyton |
| SIGNATURE | VERGARA-LEYTON E |
| VERIFIED | No |
| TOTAL WORKS | 5 |
| TOTAL CITATIONS | 1 |
| WORKS AS AUTHOR | 5 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2008 |
| LATEST PUBLICATION YEAR | 2019 |
| H-INDEX | 1 |
Visualidad y consumo en Chile. Un análisis de la publicidad del "mall" en los años ochenta
A través de este artículo se presentan los resultados de una investigación cuyo objetivo fue explorar la relación entre visualidad y consumo en Chile, tomando como referencia el caso de mall Parque Arauco en los años ochenta. Se postula que el protagonismo sociocultural que adquiere Parque Arauco en la sociedad chilena sería consecuencia de un particular relato visual que, junto con otorgar un valor estético a la experiencia de comprar, vincula e…
La gráfica como artefacto cultural. Una aproximación semiótica al cartel social en Chile
This article presents a critical review of the contribution of semiotics to the study of image, with the aim of formulating a proposal of analysis applied to poster in Chile. It seeks to contribute to the study of image, incorporating new approaches to complement the classical perspectives of analysis. The method used keeps using semiotics categories and includes the contexts of production and decoding of messages, when analyzing them as part of …
Representation of Childhood in Advertising Discourse. A Case Study of the Advertising Industry in Chile
This paper discusses the main characteristics of advertising discourse in relation to childhood and its engagement with children’s view of this stage of life, in line with «new social studies» and critical discourse analysis. This discussion seeks to complement the functionalist perspective of communication studies in the field of advertising content analysis by incorporating a discursive focus, taking into account contextual issues that may cond…
Representation of Childhood in Advertising Discourse. A Case Study of the Advertising Industry in Chile
El artículo analiza las principales características que presenta el discurso de la publicidad respecto de la infancia, y su relación con la perspectiva que los niños tienen de esta etapa de la vida, tomado como referencia los «nuevos estudios sociales» y el análisis crítico de discursos. Con esto, se busca complementar la perspectiva funcionalista de los estudios de comunicación en el ámbito del análisis de contenido, incorporando un enfoque disc…
TV in the daily life of children
This article presents the preliminary results of an investigation on the meaning of television in the daily life of children, which corresponds to a study carried out on with boys and girls of a medium socio-economic level from Santiago of Chile. The diverse uses and senses that children assign to television are explored. In addition, the way in which they use and appropriate television programming is also analyzed. Along the same lines, it is re…
Representation of Childhood in Advertising Discourse. A Case Study of the Advertising Industry in Chile
This paper discusses the main characteristics of advertising discourse in relation to childhood and its engagement with children’s view of this stage of life, in line with «new social studies» and critical discourse analysis. This discussion seeks to complement the functionalist perspective of communication studies in the field of advertising content analysis by incorporating a discursive focus, taking into account contextual issues that may cond…
TV in the daily life of children
This article presents the preliminary results of an investigation on the meaning of television in the daily life of children, which corresponds to a study carried out on with boys and girls of a medium socio-economic level from Santiago of Chile. The diverse uses and senses that children assign to television are explored. In addition, the way in which they use and appropriate television programming is also analyzed. Along the same lines, it is re…
Representation of Childhood in Advertising Discourse. A Case Study of the Advertising Industry in Chile
This paper discusses the main characteristics of advertising discourse in relation to childhood and its engagement with children’s view of this stage of life, in line with «new social studies» and critical discourse analysis. This discussion seeks to complement the functionalist perspective of communication studies in the field of advertising content analysis by incorporating a discursive focus, taking into account contextual issues that may cond…
Representation of Childhood in Advertising Discourse. A Case Study of the Advertising Industry in Chile
El artículo analiza las principales características que presenta el discurso de la publicidad respecto de la infancia, y su relación con la perspectiva que los niños tienen de esta etapa de la vida, tomado como referencia los «nuevos estudios sociales» y el análisis crítico de discursos. Con esto, se busca complementar la perspectiva funcionalista de los estudios de comunicación en el ámbito del análisis de contenido, incorporando un enfoque disc…
La gráfica como artefacto cultural. Una aproximación semiótica al cartel social en Chile
This article presents a critical review of the contribution of semiotics to the study of image, with the aim of formulating a proposal of analysis applied to poster in Chile. It seeks to contribute to the study of image, incorporating new approaches to complement the classical perspectives of analysis. The method used keeps using semiotics categories and includes the contexts of production and decoding of messages, when analyzing them as part of …
Visualidad y consumo en Chile. Un análisis de la publicidad del "mall" en los años ochenta
A través de este artículo se presentan los resultados de una investigación cuyo objetivo fue explorar la relación entre visualidad y consumo en Chile, tomando como referencia el caso de mall Parque Arauco en los años ochenta. Se postula que el protagonismo sociocultural que adquiere Parque Arauco en la sociedad chilena sería consecuencia de un particular relato visual que, junto con otorgar un valor estético a la experiencia de comprar, vincula e…
Art (4 works) · Humanities (4 works) · Sociology (4 works) · Law (3 works) · Law (3 works) · Literary and Cultural Studies (3 works) · Literature (3 works) · Political science (3 works) · Psychology (3 works) · Social science (3 works)