Masaaki Kotabe
Biographic Data
| ID | 743099 |
|---|---|
| NAME | Masaaki Kotabe |
| GIVEN NAMES | Masaaki |
| FAMILY NAME | Kotabe |
| SIGNATURE | KOTABE M |
| AFFILIATIONS | Temple University |
| ORCID | 0000-0002-1078-4844 |
| VERIFIED | Yes |
| TOTAL WORKS | 4 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 4 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 1997 |
| LATEST PUBLICATION YEAR | 2022 |
| H-INDEX | 0 |
Opening up the black box on digitalization and agility: Key drivers and main outcomes
Risks and critical success factors in the internationalization of born global startups of industry 4.0: A social, environmental, economic, and institutional analysis
Towards a marketing communications model for small political parties
Purpose Through a comprehensive literature review and data analysis, the purpose of this paper is to adopt a multi‐perspective interrelation of different dimensions of existing theory to eventually bridge the fields of political and business marketing, identify the underlying causes of voter behaviour, and distil the critical factors of small political parties' (SPPs') strategic marketing communications (MCs) success. The research finally develop…
Antompetitive Practices in Japan: Their Impact on the Performance of Foreign Firms
No prominent works on this page.
Antompetitive Practices in Japan: Their Impact on the Performance of Foreign Firms
Towards a marketing communications model for small political parties
Purpose Through a comprehensive literature review and data analysis, the purpose of this paper is to adopt a multi‐perspective interrelation of different dimensions of existing theory to eventually bridge the fields of political and business marketing, identify the underlying causes of voter behaviour, and distil the critical factors of small political parties' (SPPs') strategic marketing communications (MCs) success. The research finally develop…
Opening up the black box on digitalization and agility: Key drivers and main outcomes
Risks and critical success factors in the internationalization of born global startups of industry 4.0: A social, environmental, economic, and institutional analysis
Business (4 works) · Computer Science (3 works) · International Business and FDI (2 works) · International trade (2 works) · Marketing (2 works) · Artificial Intelligence (1 works) · Artificial Intelligence (1 works) · Big Data and Business Intelligence (1 works) · Black box (1 works) · Business marketing (1 works)