Ivana Kursan Milaković
Biographic Data
| ID | 7452442 |
|---|---|
| NAME | Ivana Kursan Milaković |
| GIVEN NAMES | Ivana Kursan |
| FAMILY NAME | Milaković |
| SIGNATURE | MILAKOVIĆ I K |
| AFFILIATIONS | University of Split |
| ORCID | 0000-0003-3843-8908 |
| VERIFIED | Yes |
| TOTAL WORKS | 6 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 6 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 1972 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Navigating green food decision-making
Purpose Based on the stimulus–organism–response framework (S–O–R) and signalling theory, this study examines how eco-label credibility, shaped by information asymmetry and green identity and moderated by consumer knowledge, affects the consumer decision-making process in green food purchases. Design/methodology/approach Survey data from 501 consumers were analysed using structural equation modelling with SPSS AMOS. Findings Information asymmetry …
How ethical and political identifications drive adaptive behavior in the digital piracy context
Today, digital piracy remains a growing challenge for both legislators and businesses operating in the entertainment industry. This study explores when and why consumers make trade‐offs between illegal and legal streaming services. By drawing on protection motivation theory, we find that consumers' threat and coping appraisals increase their adaptive behavior, i.e., lower intention to consume illegal and higher intention to consume legal streamin…
Comedic violence in advertising
Humour is a popular appeal used in global advertising and with the growing use of comedic violence ads in the U.S., it is a worthwhile endeavour to see whether comedic violence ads by U.S. brands could travel globally. This research conducted three studies in three countries, chosen for their distinctively different cultural tendencies and market potential: the U.S., Korea, and Croatia. Across the studies it was found that (1) individuals in the …
Drivers and consequences of word of mouth communication from the senders’ and receivers’ perspectives
This article addresses the issue of predicting and stimulating consumers’ word of mouth communication (WOM). It contributes to the WOM literature by examining and comparing the magnitude of effects of a set of antecedents and consequences of WOM information spread and WOM information seek in one model. The data collected from consumer survey in Croatia were analysed using structural equation modelling (SEM). The results reveal that consumer innov…
Examining shopping enjoyment
Shopping enjoyment represents an important research concept within the consumer behaviour and marketing communication field. The purpose of this research is to explore direct influences of personal factors (attitudes toward the advertising, the need for individuality/uniqueness, price sensitivity) on shopping enjoyment, its impact on the word of mouth communication (WOM) and the moderating effects of demographic variables (gender and education) o…
Health Education of Patients in the Field of Social Psychiatry, Notably Alcoholics
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Health Education of Patients in the Field of Social Psychiatry, Notably Alcoholics
Examining shopping enjoyment
Shopping enjoyment represents an important research concept within the consumer behaviour and marketing communication field. The purpose of this research is to explore direct influences of personal factors (attitudes toward the advertising, the need for individuality/uniqueness, price sensitivity) on shopping enjoyment, its impact on the word of mouth communication (WOM) and the moderating effects of demographic variables (gender and education) o…
Drivers and consequences of word of mouth communication from the senders’ and receivers’ perspectives
This article addresses the issue of predicting and stimulating consumers’ word of mouth communication (WOM). It contributes to the WOM literature by examining and comparing the magnitude of effects of a set of antecedents and consequences of WOM information spread and WOM information seek in one model. The data collected from consumer survey in Croatia were analysed using structural equation modelling (SEM). The results reveal that consumer innov…
Comedic violence in advertising
Humour is a popular appeal used in global advertising and with the growing use of comedic violence ads in the U.S., it is a worthwhile endeavour to see whether comedic violence ads by U.S. brands could travel globally. This research conducted three studies in three countries, chosen for their distinctively different cultural tendencies and market potential: the U.S., Korea, and Croatia. Across the studies it was found that (1) individuals in the …
How ethical and political identifications drive adaptive behavior in the digital piracy context
Today, digital piracy remains a growing challenge for both legislators and businesses operating in the entertainment industry. This study explores when and why consumers make trade‐offs between illegal and legal streaming services. By drawing on protection motivation theory, we find that consumers' threat and coping appraisals increase their adaptive behavior, i.e., lower intention to consume illegal and higher intention to consume legal streamin…
Navigating green food decision-making
Purpose Based on the stimulus–organism–response framework (S–O–R) and signalling theory, this study examines how eco-label credibility, shaped by information asymmetry and green identity and moderated by consumer knowledge, affects the consumer decision-making process in green food purchases. Design/methodology/approach Survey data from 501 consumers were analysed using structural equation modelling with SPSS AMOS. Findings Information asymmetry …
Psychology (5 works) · Advertising (4 works) · Business (4 works) · Consumer Behavior in Brand Consumption and Identification (3 works) · Marketing (3 works) · Social Psychology (3 works) · Sociology (3 works) · Croatian (2 works) · Digital Marketing and Social Media (2 works) · Law (2 works)