Oana Ţugulea
Biographic Data
| ID | 7452606 |
|---|---|
| NAME | Oana Ţugulea |
| GIVEN NAMES | Oana |
| FAMILY NAME | Ţugulea |
| SIGNATURE | ŢUGULEA O |
| AFFILIATIONS | Alexandru Ioan Cuza University |
| ORCID | 0000-0003-3325-814X |
| VERIFIED | Yes |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 2 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2021 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 0 |
What drives online impulse buying among Zoomers on TikTok in an emerging market? A new model based on flow theory
Our article aims to investigate the factors, precisely motives for TikTok use, perceived ad intrusiveness, attitude toward advertising, ad credibility, ad value, and online flow experience, driving buying impulsiveness among Generation Z users on TikTok. We developed and analyzed a theoretical model using SmartPLS. We used a quantitative-based approach to collect data by surveying a convenience sample of 2406 online questionnaires. The results in…
Knowing and Unknowing Purchases of Undeclared Healthcare Goods and Services
Although major advances have been made in relation to explaining the supply side of the informal economy, this is not the case for the demand-side of the informal economy. This study analyses for the first time the purchasers of undeclared goods and services in the healthcare sector. To evaluate the purchase of undeclared healthcare goods and services, logistic regression analysis and robustness tests are used on 3048 interviews in Cyprus, Greece…
No prominent works on this page.
Knowing and Unknowing Purchases of Undeclared Healthcare Goods and Services
Although major advances have been made in relation to explaining the supply side of the informal economy, this is not the case for the demand-side of the informal economy. This study analyses for the first time the purchasers of undeclared goods and services in the healthcare sector. To evaluate the purchase of undeclared healthcare goods and services, logistic regression analysis and robustness tests are used on 3048 interviews in Cyprus, Greece…
What drives online impulse buying among Zoomers on TikTok in an emerging market? A new model based on flow theory
Our article aims to investigate the factors, precisely motives for TikTok use, perceived ad intrusiveness, attitude toward advertising, ad credibility, ad value, and online flow experience, driving buying impulsiveness among Generation Z users on TikTok. We developed and analyzed a theoretical model using SmartPLS. We used a quantitative-based approach to collect data by surveying a convenience sample of 2406 online questionnaires. The results in…
Business (2 works) · Classical mechanics (1 work) · Consumer Retail Behavior Studies (1 work) · Demand side (1 work) · Digital Marketing and Social Media (1 work) · Economic growth (1 work) · Economics (1 work) · Economy (1 work) · Employment and Welfare Studies (1 work) · Environmental health (1 work)