David K Tse

Biographic Data

ID745398
NAMEDavid K Tse
GIVEN NAMESDavid K
FAMILY NAMETse
SIGNATURETSE D K
AFFILIATIONSUniversity of British Columbia
ORCID0000-0003-3822-247X
VERIFIEDYes
TOTAL WORKS8
TOTAL CITATIONS43
AUTHOR COUNT8
EDITOR COUNT0
FIRST PUBLICATION YEAR1988
LATEST PUBLICATION YEAR2023
H-INDEX2

  • Comparing E-Commerce Micro- and Macroinfluencers in TikTok Videos: Effects of Strategies on Audience Likes, Audience Shares, and Brand Sales

    Open AccessTerri H Chan, Kineta Hung et al.ARTICLEJournal of Interactive Advertising2023

    This article compares how micro-and macroinfluencers promote audience likes, shares, and brand sales in TikTok videos (Douyin in China).Using insights from the extant literature, the study examines how influencers' charisma strategy (including attractiveness), content strategy (including message quality), and bonding strategy (audience relationship) affect audience likes, audience shares, and brand sales.The findings confirm the core tenet of cha…

  • E-Commerce Influencers in China: Dual-Route Model on Likes, Shares, and Sales

    Kineta Hung, David K Tse et al.ARTICLEJournal of Advertising2022

    This study investigates behavioral routes deployed by e-commerce influencers in product promotion in China. By analyzing videos posted on Douyin (China’s version of TikTok), it posits that the stature of the influencer and the reception of the content are the drivers of audience likes, shares, and sales. Further, how influencers strategically title their videos (product focus, engagement) and how the audience responds through live comments (posit…

  • The Effects of Strategic Orientations on Technology- and Market-Based Breakthrough Innovations

    Open AccessKevin Zheng Zhou, Chi Kin Bennett Yim et al.ARTICLEJournal of Marketing2005

    Does market orientation impede breakthrough innovation? To date, researchers have presented opposing arguments with respect to this important issue. To address this controversy, the authors conceptualize and empirically test a model that links different types of strategic orientations and market forces, through organizational learning, to breakthrough innovations and firm performance. The results show that a market orientation facilitates innovat…

  • Housing Choice Behavior of Urban Workers in China's Transition to a Housing Market

    Open AccessYuming Fu, David K Tse et al.ARTICLEJournal of Urban Economics2000Cited by: 16References: 11

  • Becoming Canadian: Understanding How Hong Kong Immigrants Change Their Consumption

    Wei-Na Lee, Wei‐Na Lee et al.ARTICLEPacific Affairs1994Cited by: 2

    By examining Hong Kong immigrants in Canada this study investigates how people change their consumption as they move across cultural boundaries. Anglo-Canadians, new Hong Kong immigrants (less than seven years), long-time Hong Kong immigrants and Hong Kong residents were surveyed about their product ownership and participation in a set of value-related activities. New immigrants downwardly adjust their consumption habits by prioritizing and acqui…

  • Becoming a Consumer Society: A Longitudinal and Cross-Cultural Content Analysis of Print Ads from Hong Kong, the People's Republic of China, and Taiwan

    David K Tse, Russell William Belk et al.ARTICLEJournal of Consumer Research1989Cited by: 25

    Results of a longitudinal study of ads from Hong Kong, the People's Republic of China (PRC), and Taiwan depict distinctive consumer cultures. PRC ads emphasize utilitarian appeals, promise a better life, and focus on states of being as a consumption theme. Hong Kong ads stress hedonistic values, promise easier and American lifestyles, and focus on doing. Taiwan ads fall between these two extremes, but are converging toward Hong Kong ads in consum…

  • Models of Consumer Satisfaction Formation: An Extension

    David K Tse, Peter C WiltonARTICLEJournal of Marketing Research1988

    The authors extend consumer satisfaction literature by theoretically and empirically (1) examining the effect of perceived performance using a model first proposed by Churchill and Surprenant, (2) ...

  • Models of Consumer Satisfaction Formation: An Extension

    Open AccessDavid K Tse, Peter C WiltonARTICLEJournal of Marketing Research1988

    The authors extend consumer satisfaction literature by theoretically and empirically (1) examining the effect of perceived performance using a model first proposed by Churchill and Surprenant, (2) investigating how alternative conceptualizations of comparison standards and disconfirmation capture the satisfaction formation process, and (3) exploring possible multiple comparison processes in satisfaction formation. Results of a laboratory experime…