Sanna Pelttari
Biographic Data
| ID | 7502038 |
|---|---|
| NAME | Sanna Pelttari |
| GIVEN NAMES | Sanna |
| FAMILY NAME | Pelttari |
| SIGNATURE | PELTTARI S |
| AFFILIATIONS | University of Turku |
| ORCID | 0000-0002-9168-0579 |
| VERIFIED | Yes |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 3 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2022 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
Commenting behavior as a mirror of parasocial relationships and emotional attachment on YouTube
Research on Influencer Marketing has flourished in recent years and has also encompassed the audience’s perspective. Nevertheless, there is a lack of studies that specifically focus on the reception of IM as revealed by the YouTube comments. This study examines comments on 12 product-promoting videos of Spanish YouTubers. The purpose is to provide insight into the communicative behavior exhibited by social media users in comment sections and to r…
Emotional language within influencer marketing on YouTube
This case study of twelve videos of Spanish YouTubers explores emotional language within influencer marketing. Special consideration is given to whether hedonic values were prevalent in the emotionally charged evaluations without neglecting the utilitarian values involved. The analysis of this interdisciplinary study reveals that most of the evaluations, the majority of which were directed toward feeling products, were generally positive. Express…
Emotional self-disclosure and stance-taking within affective narratives on YouTube
This case study explores how Spanish YouTubers construct affective narratives in terms of self-disclosure in the context of sensitive topics. In addition, it sheds light on how YouTubers take up a stance within the stories, and the components of this stance-taking. Stories and stance-taking will be evaluated through multimodal analysis, observing both the verbal and non-verbal cues used. According to the results, YouTubers’ affective narratives a…
No prominent works on this page.
Emotional self-disclosure and stance-taking within affective narratives on YouTube
This case study explores how Spanish YouTubers construct affective narratives in terms of self-disclosure in the context of sensitive topics. In addition, it sheds light on how YouTubers take up a stance within the stories, and the components of this stance-taking. Stories and stance-taking will be evaluated through multimodal analysis, observing both the verbal and non-verbal cues used. According to the results, YouTubers’ affective narratives a…
Commenting behavior as a mirror of parasocial relationships and emotional attachment on YouTube
Research on Influencer Marketing has flourished in recent years and has also encompassed the audience’s perspective. Nevertheless, there is a lack of studies that specifically focus on the reception of IM as revealed by the YouTube comments. This study examines comments on 12 product-promoting videos of Spanish YouTubers. The purpose is to provide insight into the communicative behavior exhibited by social media users in comment sections and to r…
Emotional language within influencer marketing on YouTube
This case study of twelve videos of Spanish YouTubers explores emotional language within influencer marketing. Special consideration is given to whether hedonic values were prevalent in the emotionally charged evaluations without neglecting the utilitarian values involved. The analysis of this interdisciplinary study reveals that most of the evaluations, the majority of which were directed toward feeling products, were generally positive. Express…
Psychology (3 works) · Digital Communication and Language (2 works) · Influencer marketing (2 works) · Media, Gender, and Advertising (2 works) · Social Psychology (2 works) · Advertising (1 work) · Business (1 work) · Cognitive psychology (1 work) · Computer Science (1 work) · Developmental psychology (1 work)