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Arpan Yagnik

Biographic Data

ID7531080
NAMEArpan Yagnik
GIVEN NAMESArpan
FAMILY NAMEYagnik
SIGNATUREYAGNIK A
AFFILIATIONSBowling Green State University
ORCID0000-0002-0282-2353
VERIFIEDYes
TOTAL WORKS5
TOTAL CITATIONS0
AUTHOR COUNT5
EDITOR COUNT0
FIRST PUBLICATION YEAR2012
LATEST PUBLICATION YEAR2025
H-INDEX0
  • Toward sustainability in menstrual health: Analyzing the notions promoted by Instagram advertisements

    Kaira Kuhu Naidu, Hansa Mukherjee et al.•ARTICLE•Health Care For Women International•2025

    In this study the authors examine how health communication promotes sustainable menstrual products in India, where low awareness and stigma hinder their use. In the context of women's health, media plays a key role in shaping public perception, disseminating health information, and introducing menstrual care innovations. While traditional media predominantly advertises single-use menstrual products and often reinforces negative stereotypes about …

  • Examining impact of menstrual cup distribution programming on attitudes about menstruation

    Open Access•Jessica Strait, Arpan Yagnik•ARTICLE•Health Care For Women International•2024

    This study seeks to use a data science approach to explore the social impact of the CampusCup program on the attitudes about menstruation by analyzing differences between students who participate in CampusCup and those who do. The study found a statistically significant difference in attitudes about menstruation among individuals who participated in the CampusCup program and those who do not use menstrual cups. This study also found that in addit…

  • Theorizing a model information pathway to mitigate the menstrual taboo

    Open Access•Arpan Yagnik•ARTICLE•Health Promotion International•2019

    The impact of menstruation on the society is directly seen in the educational opportunities, quality of life and professional endeavors of females. However, lack of menstrual hygiene management has indirect implication on the balance and development of the society and nation. This study is set in the Indian context. The researcher identifies actors with a potential of mitigating menstrual taboo and then theorizes an optimal information pathway to…

  • Reframing Menstruation in India: Metamorphosis of the Menstrual Taboo With the Changing Media Coverage

    Arpan Yagnik•ARTICLE•Health Care For Women International•2013

    In this study I hypothesize metamorphosis of the menstrual taboo by examining the image and perception shifts of two social taboos-HIV/AIDS and homosexuality-from estranged taboos to embraced social issues. Trends identified in their media framing and respective image shifts were applied to menstruation in India. Based on my understanding of theory, topic, and geographical location, I construct a metamorphosis. I contribute the hypothesized final…

  • Construction of Negative Images of Menstruation in Indian TV Commercials

    Arpan Yagnik, Arpan Shailesh Yagnik•ARTICLE•Health Care For Women International•2012

    Menstruation is a perfectly normal physiological process; however, it is problematized in TV commercials. In the current study, a thematic analysis of 50 Indian TV commercials was conducted to identify the latent themes. Social captivity, restrictions, professional inefficiency, and physical and mental discomfort emerged as major themes after the analysis. The knowledge that manufacturers use such themes for image building and creating a conduciv…

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  • Construction of Negative Images of Menstruation in Indian TV Commercials

    Arpan Yagnik, Arpan Shailesh Yagnik•ARTICLE•Health Care For Women International•2012

    Menstruation is a perfectly normal physiological process; however, it is problematized in TV commercials. In the current study, a thematic analysis of 50 Indian TV commercials was conducted to identify the latent themes. Social captivity, restrictions, professional inefficiency, and physical and mental discomfort emerged as major themes after the analysis. The knowledge that manufacturers use such themes for image building and creating a conduciv…

  • Reframing Menstruation in India: Metamorphosis of the Menstrual Taboo With the Changing Media Coverage

    Arpan Yagnik•ARTICLE•Health Care For Women International•2013

    In this study I hypothesize metamorphosis of the menstrual taboo by examining the image and perception shifts of two social taboos-HIV/AIDS and homosexuality-from estranged taboos to embraced social issues. Trends identified in their media framing and respective image shifts were applied to menstruation in India. Based on my understanding of theory, topic, and geographical location, I construct a metamorphosis. I contribute the hypothesized final…

  • Theorizing a model information pathway to mitigate the menstrual taboo

    Open Access•Arpan Yagnik•ARTICLE•Health Promotion International•2019

    The impact of menstruation on the society is directly seen in the educational opportunities, quality of life and professional endeavors of females. However, lack of menstrual hygiene management has indirect implication on the balance and development of the society and nation. This study is set in the Indian context. The researcher identifies actors with a potential of mitigating menstrual taboo and then theorizes an optimal information pathway to…

  • Examining impact of menstrual cup distribution programming on attitudes about menstruation

    Open Access•Jessica Strait, Arpan Yagnik•ARTICLE•Health Care For Women International•2024

    This study seeks to use a data science approach to explore the social impact of the CampusCup program on the attitudes about menstruation by analyzing differences between students who participate in CampusCup and those who do. The study found a statistically significant difference in attitudes about menstruation among individuals who participated in the CampusCup program and those who do not use menstrual cups. This study also found that in addit…

  • Toward sustainability in menstrual health: Analyzing the notions promoted by Instagram advertisements

    Kaira Kuhu Naidu, Hansa Mukherjee et al.•ARTICLE•Health Care For Women International•2025

    In this study the authors examine how health communication promotes sustainable menstrual products in India, where low awareness and stigma hinder their use. In the context of women's health, media plays a key role in shaping public perception, disseminating health information, and introducing menstrual care innovations. While traditional media predominantly advertises single-use menstrual products and often reinforces negative stereotypes about …

Psychology (5 works) · Medicine (4 works) · Menstrual Health and Disorders (4 works) · Menstruation (3 works) · Social Psychology (3 works) · Sociology (3 works) · Taboo (3 works) · Advertising (2 works) · Biology (2 works) · Business (2 works)

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