Monika Marcinkowska
Biographic Data
| ID | 7543122 |
|---|---|
| NAME | Monika Marcinkowska |
| GIVEN NAMES | Monika |
| FAMILY NAME | Marcinkowska |
| SIGNATURE | MARCINKOWSKA M |
| AFFILIATIONS | University of Lodz |
| ORCID | 0000-0002-3494-9834 |
| VERIFIED | Yes |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2020 |
| LATEST PUBLICATION YEAR | 2020 |
| H-INDEX | 0 |
Local banks in social media
In this study, we examine the determinants of social media adoption by local banks and its consequences. We use a unique dataset covering almost 600 local banks in Poland during the 2010–2016 period. This dataset contains information on the activity of local banks in social media, their financial performance and branch locations as well as the information on bank customers obtained from sociological surveys. We find the likelihood of social media…
No prominent works on this page.
Local banks in social media
In this study, we examine the determinants of social media adoption by local banks and its consequences. We use a unique dataset covering almost 600 local banks in Poland during the 2010–2016 period. This dataset contains information on the activity of local banks in social media, their financial performance and branch locations as well as the information on bank customers obtained from sociological surveys. We find the likelihood of social media…
Advertising (1 work) · Business (1 work) · Digital Marketing and Social Media (1 work) · Economics (1 work) · FinTech, Crowdfunding, Digital Finance (1 work) · Marketing (1 work) · Microfinance and Financial Inclusion (1 work) · Political science (1 work) · Social media (1 work) · Sociology (1 work)