Javier Gallardo-Garcia
Biographic Data
| ID | 7543213 |
|---|---|
| NAME | Javier Gallardo-Garcia |
| GIVEN NAMES | Javier |
| FAMILY NAME | Gallardo-Garcia |
| SIGNATURE | GALLARDO-GARCIA J |
| AFFILIATIONS | ESIC Business & Marketing School, València, Spain |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 1 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2023 |
| LATEST PUBLICATION YEAR | 2023 |
| H-INDEX | 0 |
Bibliometric analysis of the customer experience literature
This article provides an extensive review and analysis of the customer experience (CX) literature. This growing, highly topical research area draws on contributions from multiple disciplines, including marketing, philosophy, management and psychology. The present analysis was performed using 1,358 articles published between 1996 and 2021 and indexed in the Web of Science (WoS) database. These articles were analysed using bibliometric methods. The…
No prominent works on this page.
Bibliometric analysis of the customer experience literature
This article provides an extensive review and analysis of the customer experience (CX) literature. This growing, highly topical research area draws on contributions from multiple disciplines, including marketing, philosophy, management and psychology. The present analysis was performed using 1,358 articles published between 1996 and 2021 and indexed in the Web of Science (WoS) database. These articles were analysed using bibliometric methods. The…
Computer Science (1 works) · Consumer Behavior in Brand Consumption and Identification (1 works) · Consumer Retail Behavior Studies (1 works) · Customer Service Quality and Loyalty (1 works)