Dejana Nikolic
Biographic Data
| ID | 7543378 |
|---|---|
| NAME | Dejana Nikolic |
| GIVEN NAMES | Dejana |
| FAMILY NAME | Nikolic |
| SIGNATURE | NIKOLIĆ D |
| AFFILIATIONS | University of Belgrade |
| ORCID | 0000-0002-4772-7464 |
| VERIFIED | Yes |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2023 |
| LATEST PUBLICATION YEAR | 2023 |
| H-INDEX | 0 |
How does genre preference influence the importance of film marketing mix elements
This paper aims to propose a conceptual model which will unveil how fans of different film genres observe the importance of elements of marketing mix when consuming products in the film industry during COVID-19 pandemics. To verify the proposed conceptual model, a survey was conducted during the lockdown and the responses of 1606 individuals from Serbia, who declare themselves as film fans, were analyzed using structural equation modelling analys…
No prominent works on this page.
How does genre preference influence the importance of film marketing mix elements
This paper aims to propose a conceptual model which will unveil how fans of different film genres observe the importance of elements of marketing mix when consuming products in the film industry during COVID-19 pandemics. To verify the proposed conceptual model, a survey was conducted during the lockdown and the responses of 1606 individuals from Serbia, who declare themselves as film fans, were analyzed using structural equation modelling analys…
2019-20 coronavirus outbreak (1 work) · Advertising (1 work) · Business (1 work) · Cinema and Media Studies (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Economics (1 work) · Marketing (1 work) · Media, Gender, and Advertising (1 work) · Medicine (1 work) · Microeconomics (1 work)