Milica Kostic-Stankovic
Biographic Data
| ID | 7543379 |
|---|---|
| NAME | Milica Kostic-Stankovic |
| GIVEN NAMES | Milica |
| FAMILY NAME | Kostic-Stankovic |
| SIGNATURE | KOSTIC-STANKOVIC M |
| AFFILIATIONS | University of Belgrade |
| ORCID | 0000-0002-8334-7063 |
| VERIFIED | Yes |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 3 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2014 |
| LATEST PUBLICATION YEAR | 2023 |
| H-INDEX | 0 |
How does genre preference influence the importance of film marketing mix elements
This paper aims to propose a conceptual model which will unveil how fans of different film genres observe the importance of elements of marketing mix when consuming products in the film industry during COVID-19 pandemics. To verify the proposed conceptual model, a survey was conducted during the lockdown and the responses of 1606 individuals from Serbia, who declare themselves as film fans, were analyzed using structural equation modelling analys…
Foreign Direct Investments’ Impact on Economic Growth in Serbia
As a main input for economic growth and competitiveness, foreign direct investments (FDI) remain one of the most important sources in both emerging and developing countries. This study emphasizes the importance of FDI into Serbia’s economy by analysing the forecasts between FDI, GDP, the unemployment rate and global competitive index (GCI). In this paper, authors focussed on a comparison of FDI inflows from China, Russia and the EU countries. Acc…
Social Responsibility and Ethics of Marketing and Corporate Communications
In a global business setting, it is expected that companies achieve economic growth and increase competitiveness, but at the same time contribute to the sustainable development of economy, environment, and society (Krstović et al., 2012). In an analysis of academic definitions, the first comprehensive approach to defining the term of corporate social responsibility (CSR) is Jones (1980) who stands out by suggesting that CSR implies that companies…
No prominent works on this page.
Social Responsibility and Ethics of Marketing and Corporate Communications
In a global business setting, it is expected that companies achieve economic growth and increase competitiveness, but at the same time contribute to the sustainable development of economy, environment, and society (Krstović et al., 2012). In an analysis of academic definitions, the first comprehensive approach to defining the term of corporate social responsibility (CSR) is Jones (1980) who stands out by suggesting that CSR implies that companies…
Foreign Direct Investments’ Impact on Economic Growth in Serbia
As a main input for economic growth and competitiveness, foreign direct investments (FDI) remain one of the most important sources in both emerging and developing countries. This study emphasizes the importance of FDI into Serbia’s economy by analysing the forecasts between FDI, GDP, the unemployment rate and global competitive index (GCI). In this paper, authors focussed on a comparison of FDI inflows from China, Russia and the EU countries. Acc…
How does genre preference influence the importance of film marketing mix elements
This paper aims to propose a conceptual model which will unveil how fans of different film genres observe the importance of elements of marketing mix when consuming products in the film industry during COVID-19 pandemics. To verify the proposed conceptual model, a survey was conducted during the lockdown and the responses of 1606 individuals from Serbia, who declare themselves as film fans, were analyzed using structural equation modelling analys…
Economics (3 works) · Business (2 works) · Political science (2 works) · 2019-20 coronavirus outbreak (1 work) · Accounting (1 work) · Advertising (1 work) · Business ethics (1 work) · China (1 work) · Cinema and Media Studies (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work)