Jasmina Dlačić
Biographic Data
| ID | 7543812 |
|---|---|
| NAME | Jasmina Dlačić |
| GIVEN NAMES | Jasmina |
| FAMILY NAME | Dlačić |
| SIGNATURE | DLAČIĆ J |
| AFFILIATIONS | University of Rijeka |
| ORCID | 0000-0002-3592-1876 |
| VERIFIED | Yes |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 3 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2012 |
| LATEST PUBLICATION YEAR | 2021 |
| H-INDEX | 0 |
Exploring the emotional side of price fairness perceptions and its consequences
In the present research, we examined whether emotional responses determine price fairness perceptions and resulting behaviours. The relationships among negative emotional response, price fairness perception, self-protective behaviour, and negative word-of-mouth were hypothesized and empirically investigated. Furthermore, the moderating role of moral foundation was addressed and tested. Results indicated that there is a strong relationship between…
The role of market mavens in co-creating tourist experiences and increasing loyalty to service providers
The purpose of this paper is to explain the role of market mavens in the tourist sector and to explore the importance of tourist experience co-creation in increasing loyalty to service providers. A survey was conducted on a sample of 425 Croatian residents who had travelled at least once in the year before the study. Two hypotheses were set and empirically tested by partial least square structural equation modelling (PLS-SEM). This research confi…
Relationship Commitment, Relational Equity and Company Image in Customer Loyalty Development
his paper explores the relationship between customer loyalty and its seldom researched antecedents: relationship commitment,relational equity and company image. The proposed conceptual model is tested with data gained from customers of mobile telephone operators. The results show that relationship commitment and relational equity have a statistically significant positive influence on customer loyalty. In addition, the results of hierarchical mult…
No prominent works on this page.
Relationship Commitment, Relational Equity and Company Image in Customer Loyalty Development
his paper explores the relationship between customer loyalty and its seldom researched antecedents: relationship commitment,relational equity and company image. The proposed conceptual model is tested with data gained from customers of mobile telephone operators. The results show that relationship commitment and relational equity have a statistically significant positive influence on customer loyalty. In addition, the results of hierarchical mult…
The role of market mavens in co-creating tourist experiences and increasing loyalty to service providers
The purpose of this paper is to explain the role of market mavens in the tourist sector and to explore the importance of tourist experience co-creation in increasing loyalty to service providers. A survey was conducted on a sample of 425 Croatian residents who had travelled at least once in the year before the study. Two hypotheses were set and empirically tested by partial least square structural equation modelling (PLS-SEM). This research confi…
Exploring the emotional side of price fairness perceptions and its consequences
In the present research, we examined whether emotional responses determine price fairness perceptions and resulting behaviours. The relationships among negative emotional response, price fairness perception, self-protective behaviour, and negative word-of-mouth were hypothesized and empirically investigated. Furthermore, the moderating role of moral foundation was addressed and tested. Results indicated that there is a strong relationship between…
Political science (3 works) · Advertising (2 works) · Business (2 works) · Consumer Behavior in Brand Consumption and Identification (2 works) · Customer Service Quality and Loyalty (2 works) · Digital Marketing and Social Media (2 works) · Loyalty (2 works) · Marketing (2 works) · Customer advocacy (1 work) · Customer Equity (1 work)