Lidia Piqueras-Tomás
Biographic Data
| ID | 7544002 |
|---|---|
| NAME | Lidia Piqueras-Tomás |
| GIVEN NAMES | Lidia |
| FAMILY NAME | Piqueras-Tomás |
| SIGNATURE | PIQUERAS-TOMÁS L |
| AFFILIATIONS | Universidad Católica de Valencia “San Vicente Mártir”, C/Corona, 34, Valencia, Spain |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2019 |
| LATEST PUBLICATION YEAR | 2019 |
| H-INDEX | 0 |
The effects of corporate social responsibility on consumer loyalty through consumer perceived value
This study analyses how consumers perceive the corporate social responsibility (CSR) actions carried out by retailing firms. Specifically, our study empirically demonstrates that investment in CSR policies increases consumer value, satisfaction and loyalty to the company. To achieve this, we propose and test a model of causal relationships. The model was tested with a sample of 408 Spanish supermarket and hypermarket consumers. Methodologically, …
No prominent works on this page.
The effects of corporate social responsibility on consumer loyalty through consumer perceived value
This study analyses how consumers perceive the corporate social responsibility (CSR) actions carried out by retailing firms. Specifically, our study empirically demonstrates that investment in CSR policies increases consumer value, satisfaction and loyalty to the company. To achieve this, we propose and test a model of causal relationships. The model was tested with a sample of 408 Spanish supermarket and hypermarket consumers. Methodologically, …
Advertising (1 work) · Business (1 work) · Corporate social responsibility (1 work) · Corporate Social Responsibility Reporting (1 work) · Creativity (1 work) · Customer Service Quality and Loyalty (1 work) · Environmental Sustainability in Business (1 work) · Hypermarket (1 work) · Loyalty (1 work) · Loyalty business model (1 work)