Dolores Botella-Carrubi
Biographic Data
| ID | 7544042 |
|---|---|
| NAME | Dolores Botella-Carrubi |
| GIVEN NAMES | Dolores |
| FAMILY NAME | Botella-Carrubi |
| SIGNATURE | BOTELLA-CARRUBI D |
| AFFILIATIONS | Universitat Politècnica de València |
| ORCID | 0000-0002-3947-6490 |
| VERIFIED | Yes |
| TOTAL WORKS | 6 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 6 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2020 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 0 |
The empirical study of digital marketing strategy and performance in small and medium-sized enterprises (SMEs)
Digital advancement and its effect on business model design
Improving societal benefit through transformative consumer research
Innovation programs of the Royal Spanish Tennis Federation
Employer branding factors as promoters of the dimensions of employee organizational commitment
Due to the current battle to attract and engage the best professionals, companies must design strategies and implement actions that help them to position themselves in the labour market as the best option for the most valuable employees. This work proposes the creation of the employer brand as a strategy to promote the dimensions of organizational commitment. In addition, a measurement tool is proposed to facilitate the understanding of the imple…
How brand equity affects firm productivity
This article provides fresh insights into the link between brand equity and firm-level productivity, including the direct effect and the potential interaction effect with research and development (R&D) and human capital. A panel data model using Chinese listed companies’ accounting data from 2012 to 2017 is constructed to test our hypotheses. The main findings are as follows: First, both the direct effects and the potential interaction effects wi…
No prominent works on this page.
How brand equity affects firm productivity
This article provides fresh insights into the link between brand equity and firm-level productivity, including the direct effect and the potential interaction effect with research and development (R&D) and human capital. A panel data model using Chinese listed companies’ accounting data from 2012 to 2017 is constructed to test our hypotheses. The main findings are as follows: First, both the direct effects and the potential interaction effects wi…
Employer branding factors as promoters of the dimensions of employee organizational commitment
Due to the current battle to attract and engage the best professionals, companies must design strategies and implement actions that help them to position themselves in the labour market as the best option for the most valuable employees. This work proposes the creation of the employer brand as a strategy to promote the dimensions of organizational commitment. In addition, a measurement tool is proposed to facilitate the understanding of the imple…
Innovation programs of the Royal Spanish Tennis Federation
Improving societal benefit through transformative consumer research
The empirical study of digital marketing strategy and performance in small and medium-sized enterprises (SMEs)
Digital advancement and its effect on business model design
Business (6 works) · Marketing (6 works) · Computer Science (4 works) · Marketing (4 works) · Economics (3 works) · Knowledge management (3 works) · Political science (3 works) · Public relations (3 works) · Environmental Sustainability in Business (2 works) · Industrial organization (2 works)