Saso Josimovski
Biographic Data
| ID | 7544085 |
|---|---|
| NAME | Saso Josimovski |
| GIVEN NAMES | Saso |
| FAMILY NAME | Josimovski |
| SIGNATURE | JOSIMOVSKI S |
| AFFILIATIONS | E-Business Department, Faculty of Economics, University Ss. Cyril and Methodius, Skopje, Macedonia |
| ORCID | 0000-0002-4696-6439 |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 1 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2016 |
| LATEST PUBLICATION YEAR | 2016 |
| H-INDEX | 0 |
Digital channels diminish SME barriers
This article investigates the usage of digital channels by UK small- and medium-sized enterprises (SMEs) and assesses the impact caused on their strategic marketing position. The research is based on statistical analysis of 66 surveyed SMEs in the context of the digital era. Despite indications from the relevant literature about the reluctance of SMEs to adopt advances in technological communication, the research reported indicates a high level o…
No prominent works on this page.
Digital channels diminish SME barriers
This article investigates the usage of digital channels by UK small- and medium-sized enterprises (SMEs) and assesses the impact caused on their strategic marketing position. The research is based on statistical analysis of 66 surveyed SMEs in the context of the digital era. Despite indications from the relevant literature about the reluctance of SMEs to adopt advances in technological communication, the research reported indicates a high level o…
Business (1 works) · Computer Science (1 works) · Consumer Behavior in Brand Consumption and Identification (1 works) · Digital marketing (1 works) · Digital Marketing and Social Media (1 works) · Digital media (1 works) · Knowledge management (1 works) · Marketing (1 works) · Social media (1 works) · Technology Adoption and User Behaviour (1 works)