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Gokarna Vidya Bai

Biographic Data

ID7544406
NAMEGokarna Vidya Bai
GIVEN NAMESGokarna Vidya
FAMILY NAMEBai
SIGNATUREBAI G V
AFFILIATIONSDepartment of Commerce, Manipal Academy of Higher Education, Manipal, Karnataka, India
ORCID0000-0001-8785-0152
VERIFIEDYes
TOTAL WORKS2
TOTAL CITATIONS0
AUTHOR COUNT2
EDITOR COUNT0
FIRST PUBLICATION YEAR2022
LATEST PUBLICATION YEAR2022
H-INDEX0
  • Exploring the antecedents of institutional effectiveness

    Open Access•Gokarna Vidya Bai, Mendon Suhan et al.•ARTICLE•Economic Research-Ekonomska…•2022

    The significance of Institutional Effectiveness is pivotal to the functioning of an academic institution. The mushrooming of private institutions in the Indian higher education space necessitates exploring its antecedents to ensure quality higher education is imparted by the institution. The purpose of this research endeavor is to explore the impact of Academic Leadership on Institutional Effectiveness with a mediating role of Campus Culture and …

  • Exploring the sustainable effect of mediational role of brand commitment and brand trust on brand loyalty

    Open Access•Mendon Suhan, Smitha Nayak et al.•ARTICLE•Economic Research-Ekonomska…•2022

    The study focus on the role of self-expressive branding, brand love, brand trust and brand commitment on brand loyalty. It also identifies the strength of mediating effect of variable brand commitment between brand love and brand trust. Also measures the strength of mediating effect of variable brand commitment between brand trust and brand loyalty. The data is gathered by using a structured questionnaire and a sample size of 101 respondents in a…

No prominent works on this page.

  • Exploring the antecedents of institutional effectiveness

    Open Access•Gokarna Vidya Bai, Mendon Suhan et al.•ARTICLE•Economic Research-Ekonomska…•2022

    The significance of Institutional Effectiveness is pivotal to the functioning of an academic institution. The mushrooming of private institutions in the Indian higher education space necessitates exploring its antecedents to ensure quality higher education is imparted by the institution. The purpose of this research endeavor is to explore the impact of Academic Leadership on Institutional Effectiveness with a mediating role of Campus Culture and …

  • Exploring the sustainable effect of mediational role of brand commitment and brand trust on brand loyalty

    Open Access•Mendon Suhan, Smitha Nayak et al.•ARTICLE•Economic Research-Ekonomska…•2022

    The study focus on the role of self-expressive branding, brand love, brand trust and brand commitment on brand loyalty. It also identifies the strength of mediating effect of variable brand commitment between brand love and brand trust. Also measures the strength of mediating effect of variable brand commitment between brand trust and brand loyalty. The data is gathered by using a structured questionnaire and a sample size of 101 respondents in a…

Psychology (2 works) · Advertising (1 works) · Brand awareness (1 works) · Brand equity (1 works) · Brand extension (1 works) · Brand Loyalty (1 works) · Brand management (1 works) · Business (1 works) · Business and Economic Development (1 works) · Consumer Behavior in Brand Consumption and Identification (1 works)

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