Mahmoud Yasin
Biographic Data
| ID | 7544449 |
|---|---|
| NAME | Mahmoud Yasin |
| GIVEN NAMES | Mahmoud |
| FAMILY NAME | Yasin |
| SIGNATURE | YASIN M |
| AFFILIATIONS | Arab American University |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 1 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2020 |
| LATEST PUBLICATION YEAR | 2020 |
| H-INDEX | 0 |
The impact of customer personality and online brand community engagement on intention to forward company and users generated content: Palestinian banking industry a case
Personality five characteristics are playing crucial role on intention \nto forward Online Company Generated Content and user generated content mediated by online brand community engagement. \nThis paper is applied on a case of banking industry in order to \nperceive a long run relationship between banks operating in \nPalestine and their customers. The total of 685 valid questionnaires were collected from online banking sector in Palestine, \nwh…
No prominent works on this page.
The impact of customer personality and online brand community engagement on intention to forward company and users generated content: Palestinian banking industry a case
Personality five characteristics are playing crucial role on intention \nto forward Online Company Generated Content and user generated content mediated by online brand community engagement. \nThis paper is applied on a case of banking industry in order to \nperceive a long run relationship between banks operating in \nPalestine and their customers. The total of 685 valid questionnaires were collected from online banking sector in Palestine, \nwh…
Advertising (1 works) · Big Five personality traits (1 works) · Brand Community (1 works) · Brand management (1 works) · Business (1 works) · Computer Science (1 works) · Conscientiousness (1 works) · Consumer Behavior in Brand Consumption and Identification (1 works) · Customer engagement (1 works) · Digital Marketing and Social Media (1 works)