Smitha Nayak
Biographic Data
| ID | 7544520 |
|---|---|
| NAME | Smitha Nayak |
| GIVEN NAMES | Smitha |
| FAMILY NAME | Nayak |
| SIGNATURE | NAYAK S |
| AFFILIATIONS | Manipal Academy of Higher Education |
| ORCID | 0000-0001-7171-2580 |
| VERIFIED | Yes |
| TOTAL WORKS | 5 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 5 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2021 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Understanding the impact of sports influencer attributes on follower attitudes and purchase behavior in India
Social media influencers (SMIs) have emerged as vital media entities that shape consumer attitudes and behavior. Followers' buying decisions are influenced by influencer attributes such as authenticity, trustworthiness, and credibility. This study examines how sports influencer characteristics shape Indian Instagram users' attitudes and purchase behavior by integrating the Theory of Planned Behavior (TPB) and congruence theory. Data collected fro…
Conceptualizing organic food consumption
The primary research findings in the literature about what motivates consumers to purchase organic food items were mapped out in this scoping review. Researchers looked through the databases at ProQuest, Scopus, and Web of Science to find publications. A search was conducted from 2020 to April 2023. The Scoping review is undertaken to obtain insights on antecedents of organic food consumption among consumers. The pandemic’s effect on mental healt…
Exploring the antecedents of institutional effectiveness
The significance of Institutional Effectiveness is pivotal to the functioning of an academic institution. The mushrooming of private institutions in the Indian higher education space necessitates exploring its antecedents to ensure quality higher education is imparted by the institution. The purpose of this research endeavor is to explore the impact of Academic Leadership on Institutional Effectiveness with a mediating role of Campus Culture and …
Exploring the sustainable effect of mediational role of brand commitment and brand trust on brand loyalty
The study focus on the role of self-expressive branding, brand love, brand trust and brand commitment on brand loyalty. It also identifies the strength of mediating effect of variable brand commitment between brand love and brand trust. Also measures the strength of mediating effect of variable brand commitment between brand trust and brand loyalty. The data is gathered by using a structured questionnaire and a sample size of 101 respondents in a…
Spatial, temporal, and demographic patterns in prevalence of smoking tobacco use and attributable disease burden in 204 countries and territories, 1990–2019
BACKGROUND: Ending the global tobacco epidemic is a defining challenge in global health. Timely and comprehensive estimates of the prevalence of smoking tobacco use and attributable disease burden are needed to guide tobacco control efforts nationally and globally. METHODS: We estimated the prevalence of smoking tobacco use and attributable disease burden for 204 countries and territories, by age and sex, from 1990 to 2019 as part of the Global B…
No prominent works on this page.
Spatial, temporal, and demographic patterns in prevalence of smoking tobacco use and attributable disease burden in 204 countries and territories, 1990–2019
BACKGROUND: Ending the global tobacco epidemic is a defining challenge in global health. Timely and comprehensive estimates of the prevalence of smoking tobacco use and attributable disease burden are needed to guide tobacco control efforts nationally and globally. METHODS: We estimated the prevalence of smoking tobacco use and attributable disease burden for 204 countries and territories, by age and sex, from 1990 to 2019 as part of the Global B…
Exploring the antecedents of institutional effectiveness
The significance of Institutional Effectiveness is pivotal to the functioning of an academic institution. The mushrooming of private institutions in the Indian higher education space necessitates exploring its antecedents to ensure quality higher education is imparted by the institution. The purpose of this research endeavor is to explore the impact of Academic Leadership on Institutional Effectiveness with a mediating role of Campus Culture and …
Exploring the sustainable effect of mediational role of brand commitment and brand trust on brand loyalty
The study focus on the role of self-expressive branding, brand love, brand trust and brand commitment on brand loyalty. It also identifies the strength of mediating effect of variable brand commitment between brand love and brand trust. Also measures the strength of mediating effect of variable brand commitment between brand trust and brand loyalty. The data is gathered by using a structured questionnaire and a sample size of 101 respondents in a…
Conceptualizing organic food consumption
The primary research findings in the literature about what motivates consumers to purchase organic food items were mapped out in this scoping review. Researchers looked through the databases at ProQuest, Scopus, and Web of Science to find publications. A search was conducted from 2020 to April 2023. The Scoping review is undertaken to obtain insights on antecedents of organic food consumption among consumers. The pandemic’s effect on mental healt…
Understanding the impact of sports influencer attributes on follower attitudes and purchase behavior in India
Social media influencers (SMIs) have emerged as vital media entities that shape consumer attitudes and behavior. Followers' buying decisions are influenced by influencer attributes such as authenticity, trustworthiness, and credibility. This study examines how sports influencer characteristics shape Indian Instagram users' attitudes and purchase behavior by integrating the Theory of Planned Behavior (TPB) and congruence theory. Data collected fro…
Consumer Behavior in Brand Consumption and Identification (3 works) · Business (2 works) · Digital Marketing and Social Media (2 works) · Marketing (2 works) · Medicine (2 works) · Psychology (2 works) · Social science (2 works) · Sociology (2 works) · Advertising (1 works) · Agricultural economics (1 works)