Biljana Crnjak-Karanovic
Biographic Data
| ID | 7544528 |
|---|---|
| NAME | Biljana Crnjak-Karanovic |
| GIVEN NAMES | Biljana |
| FAMILY NAME | Crnjak-Karanovic |
| SIGNATURE | CRNJAK-KARANOVIC B |
| AFFILIATIONS | American Marketing Association |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2010 |
| LATEST PUBLICATION YEAR | 2010 |
| H-INDEX | 0 |
New Realities of the SME Internationalization
This paper deals with an analysis of the internationalization process of Croatian SME exporters. The traditional theory of internationalization suggests that the firm gradually develops an international presence. On the contrary, born global approach indicated that firms can internationalize instantly on a full scale by avoiding incremental steps. However the born global approach to internationalization confirmed that, besides informational and r…
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New Realities of the SME Internationalization
This paper deals with an analysis of the internationalization process of Croatian SME exporters. The traditional theory of internationalization suggests that the firm gradually develops an international presence. On the contrary, born global approach indicated that firms can internationalize instantly on a full scale by avoiding incremental steps. However the born global approach to internationalization confirmed that, besides informational and r…
Business (1 work) · Business administration (1 work) · Computer Science (1 work) · Global Trade and Competitiveness (1 work) · Global trade and economics (1 work) · Humanities (1 work) · International Business and FDI (1 work) · International trade (1 work) · Internationalization (1 work) · Mindset (1 work)