Marija Čutura
Biographic Data
| ID | 7544588 |
|---|---|
| NAME | Marija Čutura |
| GIVEN NAMES | Marija |
| FAMILY NAME | Čutura |
| SIGNATURE | ČUTURA M |
| AFFILIATIONS | University of Mostar |
| ORCID | 0000-0002-0917-7166 |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2012 |
| LATEST PUBLICATION YEAR | 2012 |
| H-INDEX | 0 |
The Influence of Ethnicity on Consumers’ Purchase Patterns in the Context Of Bosnia And Herzegovina
One of the most important subculture in contemporary international marketing perspective is ethnicity (Burton, 2009). In given consideration, Bosnia and Herzegovina (B&H) is an interesting research environment where three ethnic groups live together in a country that achieved its independence in less than two decades ago (Vida et al., 2008). The aim of this study is to determine the importance of ethnicity in consumers’ perception of country imag…
No prominent works on this page.
The Influence of Ethnicity on Consumers’ Purchase Patterns in the Context Of Bosnia And Herzegovina
One of the most important subculture in contemporary international marketing perspective is ethnicity (Burton, 2009). In given consideration, Bosnia and Herzegovina (B&H) is an interesting research environment where three ethnic groups live together in a country that achieved its independence in less than two decades ago (Vida et al., 2008). The aim of this study is to determine the importance of ethnicity in consumers’ perception of country imag…
Advertising (1 work) · Business (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Consumer behaviour (1 work) · Consumer ethnocentrism (1 work) · Country of origin (1 work) · Demography (1 work) · Ethnic group (1 work) · Ethnocentrism (1 work) · Geography (1 work)