Mirela Mihić
Biographic Data
| ID | 7544610 |
|---|---|
| NAME | Mirela Mihić |
| GIVEN NAMES | Mirela |
| FAMILY NAME | Mihić |
| SIGNATURE | MIHIĆ M |
| AFFILIATIONS | University of Split |
| ORCID | 0000-0002-5768-2431 |
| VERIFIED | Yes |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 3 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2017 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Navigating green food decision-making
Purpose Based on the stimulus–organism–response framework (S–O–R) and signalling theory, this study examines how eco-label credibility, shaped by information asymmetry and green identity and moderated by consumer knowledge, affects the consumer decision-making process in green food purchases. Design/methodology/approach Survey data from 501 consumers were analysed using structural equation modelling with SPSS AMOS. Findings Information asymmetry …
Drivers and consequences of word of mouth communication from the senders’ and receivers’ perspectives
This article addresses the issue of predicting and stimulating consumers’ word of mouth communication (WOM). It contributes to the WOM literature by examining and comparing the magnitude of effects of a set of antecedents and consequences of WOM information spread and WOM information seek in one model. The data collected from consumer survey in Croatia were analysed using structural equation modelling (SEM). The results reveal that consumer innov…
Examining shopping enjoyment
Shopping enjoyment represents an important research concept within the consumer behaviour and marketing communication field. The purpose of this research is to explore direct influences of personal factors (attitudes toward the advertising, the need for individuality/uniqueness, price sensitivity) on shopping enjoyment, its impact on the word of mouth communication (WOM) and the moderating effects of demographic variables (gender and education) o…
No prominent works on this page.
Examining shopping enjoyment
Shopping enjoyment represents an important research concept within the consumer behaviour and marketing communication field. The purpose of this research is to explore direct influences of personal factors (attitudes toward the advertising, the need for individuality/uniqueness, price sensitivity) on shopping enjoyment, its impact on the word of mouth communication (WOM) and the moderating effects of demographic variables (gender and education) o…
Drivers and consequences of word of mouth communication from the senders’ and receivers’ perspectives
This article addresses the issue of predicting and stimulating consumers’ word of mouth communication (WOM). It contributes to the WOM literature by examining and comparing the magnitude of effects of a set of antecedents and consequences of WOM information spread and WOM information seek in one model. The data collected from consumer survey in Croatia were analysed using structural equation modelling (SEM). The results reveal that consumer innov…
Navigating green food decision-making
Purpose Based on the stimulus–organism–response framework (S–O–R) and signalling theory, this study examines how eco-label credibility, shaped by information asymmetry and green identity and moderated by consumer knowledge, affects the consumer decision-making process in green food purchases. Design/methodology/approach Survey data from 501 consumers were analysed using structural equation modelling with SPSS AMOS. Findings Information asymmetry …
Advertising (2 works) · Business (2 works) · Consumer Behavior in Brand Consumption and Identification (2 works) · Digital Marketing and Social Media (2 works) · Marketing (2 works) · Psychology (2 works) · Sociology (2 works) · Structural equation modeling (2 works) · Word of mouth (2 works) · Computer Science (1 work)