Primitiva Pascual-Fernández
Biographic Data
| ID | 7545183 |
|---|---|
| NAME | Primitiva Pascual-Fernández |
| GIVEN NAMES | Primitiva |
| FAMILY NAME | Pascual-Fernández |
| SIGNATURE | PASCUAL-FERNÁNDEZ P |
| AFFILIATIONS | Universidad de Oviedo |
| ORCID | 0000-0002-9642-0944 |
| VERIFIED | Yes |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2021 |
| LATEST PUBLICATION YEAR | 2023 |
| H-INDEX | 0 |
How to achieve excellence in the new service development process
Despite the importance of the new service development process for new service success, little is known about the drivers of new service development process excellence or how to execute this process while including all important stages and guaranteeing excellence in the execution of each stage. This study analyses the role of innovative culture, market orientation, and top management support as antecedents of new service development process excell…
Service innovation management in a modern economy
No prominent works on this page.
Service innovation management in a modern economy
How to achieve excellence in the new service development process
Despite the importance of the new service development process for new service success, little is known about the drivers of new service development process excellence or how to execute this process while including all important stages and guaranteeing excellence in the execution of each stage. This study analyses the role of innovative culture, market orientation, and top management support as antecedents of new service development process excell…
Business (2 works) · Computer Science (2 works) · Marketing (2 works) · Customer Service Quality and Loyalty (1 work) · Entrepreneurship Studies and Influences (1 work) · Environmental Sustainability in Business (1 work) · Excellence (1 work) · Industrial organization (1 work) · Innovation and Knowledge Management (1 work) · Intellectual Capital and Performance Analysis (1 work)