Yanzhang Gu
Biographic Data
| ID | 7545259 |
|---|---|
| NAME | Yanzhang Gu |
| GIVEN NAMES | Yanzhang |
| FAMILY NAME | Gu |
| SIGNATURE | GU Y |
| AFFILIATIONS | Harbin Institute of Technology |
| VERIFIED | No |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 2 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2023 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
How to use advertising appeals to promote green purchase behaviour —The double-edged sword effect of a large usage-based scale frame
This study examines whether consumers exhibit differential responses to equivalent expressions of the benefits associated with green products when presented in varying usage-based scales or units. Specifically, it investigates the impact of scale frame on green purchase intention by comparing large-number frames to small-number frames. Results from a sample of 302 consumers indicate that green benefits expressed in a large-number frame significan…
Leveraging diverse ecosystem partners for innovation
Although prior studies investigated the influence of partner diversity on focal firms' innovation performance, they failed to consider partners' ecosystem positions and the roles of regional innovation environment and partnership heterogeneity. To fill these gaps, this study examines the relationship between supplier diversity, customer diversity, regional innovation environment, partnership heterogeneity and innovation performance to provide a c…
No prominent works on this page.
Leveraging diverse ecosystem partners for innovation
Although prior studies investigated the influence of partner diversity on focal firms' innovation performance, they failed to consider partners' ecosystem positions and the roles of regional innovation environment and partnership heterogeneity. To fill these gaps, this study examines the relationship between supplier diversity, customer diversity, regional innovation environment, partnership heterogeneity and innovation performance to provide a c…
How to use advertising appeals to promote green purchase behaviour —The double-edged sword effect of a large usage-based scale frame
This study examines whether consumers exhibit differential responses to equivalent expressions of the benefits associated with green products when presented in varying usage-based scales or units. Specifically, it investigates the impact of scale frame on green purchase intention by comparing large-number frames to small-number frames. Results from a sample of 302 consumers indicate that green benefits expressed in a large-number frame significan…
Behavioral Health and Interventions (1 work) · Biology (1 work) · Business (1 work) · Computer Science (1 work) · Ecology (1 work) · Economic geography (1 work) · Economics (1 work) · Ecosystem (1 work) · Environmental Education and Sustainability (1 work) · Environmental resource management (1 work)