Vicente Guerola-Navarro
Biographic Data
| ID | 7545315 |
|---|---|
| NAME | Vicente Guerola-Navarro |
| GIVEN NAMES | Vicente |
| FAMILY NAME | Guerola-Navarro |
| SIGNATURE | GUEROLA-NAVARRO V |
| AFFILIATIONS | Universitat Politècnica de València |
| ORCID | 0000-0002-0367-6319 |
| VERIFIED | Yes |
| TOTAL WORKS | 4 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 4 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2020 |
| LATEST PUBLICATION YEAR | 2023 |
| H-INDEX | 0 |
Exploring the links between democracy and digital transformation in developing Latin America countries
Customer relationship management (CRM) and Innovation
The main objective of modern Information Technology (IT) is to convert the transactional data derived from productive activity into business management information. It should, therefore, provide the Business Decision Makers (BDM) elaborate, meaningful and essential information for decision making. Customer Relationship Management (CRM) is one of the IT areas that has grown the most in interest and development during recent decades, due to the pot…
Research model for measuring the impact of customer relationship management (CRM) on performance indicators
Customer Relationship Management (CRM) has established itself as one of the fastest growing business management technology solutions in recent years, which makes it a key tool for companies that seek sustainable commercial success over time. The three CRM modules (sales, marketing, and services) are a definitive tool to obtain better business results through the customer-centred approach of modern marketing theories
Customer relationship management
The point of departure for this study is the understanding of customer relationship management (CRM) as a set of technological solutions key for efficient business management, the benefits of which, highlighted by previous works, are presented and defined here as crucial for entrepreneurial success. Of particular interest for this purpose are the existing studies on sustainability, which provide a viable research model to assess and validate the …
No prominent works on this page.
Customer relationship management
The point of departure for this study is the understanding of customer relationship management (CRM) as a set of technological solutions key for efficient business management, the benefits of which, highlighted by previous works, are presented and defined here as crucial for entrepreneurial success. Of particular interest for this purpose are the existing studies on sustainability, which provide a viable research model to assess and validate the …
Customer relationship management (CRM) and Innovation
The main objective of modern Information Technology (IT) is to convert the transactional data derived from productive activity into business management information. It should, therefore, provide the Business Decision Makers (BDM) elaborate, meaningful and essential information for decision making. Customer Relationship Management (CRM) is one of the IT areas that has grown the most in interest and development during recent decades, due to the pot…
Research model for measuring the impact of customer relationship management (CRM) on performance indicators
Customer Relationship Management (CRM) has established itself as one of the fastest growing business management technology solutions in recent years, which makes it a key tool for companies that seek sustainable commercial success over time. The three CRM modules (sales, marketing, and services) are a definitive tool to obtain better business results through the customer-centred approach of modern marketing theories
Exploring the links between democracy and digital transformation in developing Latin America countries
Computer Science (4 works) · Business (3 works) · Customer Relationship Management (3 works) · Knowledge management (3 works) · Marketing (3 works) · Process management (3 works) · Customer Service Quality and Loyalty (2 works) · Economics (2 works) · Management (2 works) · Business model (1 works)