Siti Norida Wahab
Biographic Data
| ID | 7568105 |
|---|---|
| NAME | Siti Norida Wahab |
| GIVEN NAMES | Siti Norida |
| FAMILY NAME | Wahab |
| SIGNATURE | WAHAB S N |
| AFFILIATIONS | Universiti Teknologi MARA |
| ORCID | 0000-0003-1065-6145 |
| VERIFIED | Yes |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 3 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2022 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
Investigation of customer satisfaction, brand trust and brand loyalty in electronics home appliances
Customers expect comfort and ease in their lives. Electronics home appliances, in this case, make daily life more comfortable and easier due to technological advancement and business activities. With Bangladesh having such a huge population and the demands of customers increasing gradually, customer satisfaction (CS), brand loyalty (BL), and brand trust (BT) needs to be investigated in a scientific way. Thus, this study examined CS, BL and BT in …
AI-powered marketing strategies
Purpose With the growth of e-commerce activities, existing and startup businesses embrace this as an opportunity to enter the new digital market. The competitive market has pushed businesses to stay relevant in the market. However, the scenario that requires businesses to strategize their approach toward obtaining brand recognition by using advanced technology such as artificial intelligence (AI) is still in its infancy. Therefore, this study int…
Consumer perceptions of hybrid electric vehicle adoption and the green automotive market
No prominent works on this page.
Consumer perceptions of hybrid electric vehicle adoption and the green automotive market
Investigation of customer satisfaction, brand trust and brand loyalty in electronics home appliances
Customers expect comfort and ease in their lives. Electronics home appliances, in this case, make daily life more comfortable and easier due to technological advancement and business activities. With Bangladesh having such a huge population and the demands of customers increasing gradually, customer satisfaction (CS), brand loyalty (BL), and brand trust (BT) needs to be investigated in a scientific way. Thus, this study examined CS, BL and BT in …
AI-powered marketing strategies
Purpose With the growth of e-commerce activities, existing and startup businesses embrace this as an opportunity to enter the new digital market. The competitive market has pushed businesses to stay relevant in the market. However, the scenario that requires businesses to strategize their approach toward obtaining brand recognition by using advanced technology such as artificial intelligence (AI) is still in its infancy. Therefore, this study int…
Business (2 works) · Digital Marketing and Social Media (2 works) · Marketing (2 works) · AI in Service Interactions (1 work) · Analytics (1 work) · Automotive industry (1 work) · Big data (1 work) · Brand awareness (1 work) · Brand Loyalty (1 work) · Brand management (1 work)