Maria Esther Medalla
Biographic Data
| ID | 7571395 |
|---|---|
| NAME | Maria Esther Medalla |
| GIVEN NAMES | Maria Esther |
| FAMILY NAME | Medalla |
| SIGNATURE | MEDALLA M E |
| AFFILIATIONS | Cebu Technological University |
| ORCID | 0000-0002-6630-0482 |
| VERIFIED | Yes |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 2 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2021 |
| LATEST PUBLICATION YEAR | 2023 |
| H-INDEX | 0 |
Evaluating the destination management performance of small islands with the fuzzy best-worst method and fuzzy simple additive weighting
This work combines the fuzzy best-worst method for assigning weights of indicators and the fuzzy simple additive weighting method for evaluating performance, along with the TALC model, in generating a single-valued index that would holistically describe the performance of a destination (e.g. small islands). Grounded on a real-world application, the evaluation process proved useful in evaluating the performance of Bantayan Island (Philippines), wi…
The impact of social media marketing strategies on promoting sustainability of tourism with fuzzy cognitive mapping
No prominent works on this page.
The impact of social media marketing strategies on promoting sustainability of tourism with fuzzy cognitive mapping
Evaluating the destination management performance of small islands with the fuzzy best-worst method and fuzzy simple additive weighting
This work combines the fuzzy best-worst method for assigning weights of indicators and the fuzzy simple additive weighting method for evaluating performance, along with the TALC model, in generating a single-valued index that would holistically describe the performance of a destination (e.g. small islands). Grounded on a real-world application, the evaluation process proved useful in evaluating the performance of Bantayan Island (Philippines), wi…
Computer Science (2 works) · Tourism (2 works) · Artificial Intelligence (1 works) · Business (1 works) · Cognitive Science and Mapping (1 works) · Cruise Tourism Development and Management (1 works) · Data mining (1 works) · Destinations (1 works) · Digital Marketing and Social Media (1 works) · Diverse Aspects of Tourism Research (1 works)