Isaac Owusu Asante
Biographic Data
| ID | 7575050 |
|---|---|
| NAME | Isaac Owusu Asante |
| GIVEN NAMES | Isaac Owusu |
| FAMILY NAME | Asante |
| SIGNATURE | ASANTE I O |
| AFFILIATIONS | University of Electronic Science and Technology of China |
| ORCID | 0000-0003-1213-9678 |
| VERIFIED | Yes |
| TOTAL WORKS | 7 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 7 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2020 |
| LATEST PUBLICATION YEAR | 2023 |
| H-INDEX | 0 |
Does it matter how I stream? Comparative analysis of livestreaming marketing formats on Amazon Live
Livestreaming commerce has become a shopping option following the outbreak of COVID-19, and many sellers have adopted livestreaming marketing to increase their sales and market share. Although livestreaming marketing offers many opportunities, sellers face the challenge of identifying an effective product demonstration format to attract more viewers and increase engagement behaviors during livestreaming sessions. Based on social capital and signa…
Big Data-Driven Public Policy Decisions
Big data analytics (BDA) enhances knowledge and decision-making. Despite its importance, the connection between technical progress and political change is neglected in the administrative process. Most studies focus on e-government, e-governance, and how technology can improve existing operations of the bureaucracy. However, this article aims to explore the potential of BDA for public policy systems and provide a linkage for the transformation tow…
Climate change and COP26
Does Covid-19 Fear Induce Employee Innovation Performance Deficiency? Examining the Mediating Role of Psychological Stress and Moderating Role of Organizational Career Support
With the immense, short/long-term, and multidirectional effects of the coronavirus disease (COVID-19) pandemic on work performance, industry activities, and the national/global economy, it has adversely affected employees' psychological well-being due to its elevated stress and anxiety that have substantially affected employee innovation performance (deficiency) (EIP(D)). The goal of this empirical paper is to identify how COVID-19 induces EIPD b…
Examining the Antecedents of User Donation Intentions Toward Social Media Articles
Donations to articles on social media, as a new behavior, have been trending in recent years. Unlike donations to a charitable and nonprofit organization or victims, donations to social media articles have been accorded minimal attention from academic researchers. From the stimuli–organism–response framework, this study proposed a model to investigate the factors that influence the donation intentions of users on social media toward articles. Our…
African international students’ career and job satisfaction
We aimed to examine the influence of international education career preparation on job acquisition (JA), skilled labour (SL), and job satisfaction (JS) among African student graduates of Chinese universities. Participants were 708 graduates from Ghana who attended Chinese higher education institutions (female = 37.6%; age range = 16 – above 41). The graduates completed the measures of educational training (ET), cultural translation impact (CTI), …
Consequences of consumer engagement on the performance of e-commerce firms in Ghana
We examined the financial consequences of consumer engagement on firms’ performance and how consumer-owned resources moderate the relationship. We collected data on consumer engagement attitudes, consumer-owned resources, and firms’ performance from customers and management of the top online shopping firms in Ghana (male = 52.6% and female = 47.4%). Applying structural equation modelling, we examined the sales and market growth consequences of co…
No prominent works on this page.
African international students’ career and job satisfaction
We aimed to examine the influence of international education career preparation on job acquisition (JA), skilled labour (SL), and job satisfaction (JS) among African student graduates of Chinese universities. Participants were 708 graduates from Ghana who attended Chinese higher education institutions (female = 37.6%; age range = 16 – above 41). The graduates completed the measures of educational training (ET), cultural translation impact (CTI), …
Consequences of consumer engagement on the performance of e-commerce firms in Ghana
We examined the financial consequences of consumer engagement on firms’ performance and how consumer-owned resources moderate the relationship. We collected data on consumer engagement attitudes, consumer-owned resources, and firms’ performance from customers and management of the top online shopping firms in Ghana (male = 52.6% and female = 47.4%). Applying structural equation modelling, we examined the sales and market growth consequences of co…
Examining the Antecedents of User Donation Intentions Toward Social Media Articles
Donations to articles on social media, as a new behavior, have been trending in recent years. Unlike donations to a charitable and nonprofit organization or victims, donations to social media articles have been accorded minimal attention from academic researchers. From the stimuli–organism–response framework, this study proposed a model to investigate the factors that influence the donation intentions of users on social media toward articles. Our…
Does Covid-19 Fear Induce Employee Innovation Performance Deficiency? Examining the Mediating Role of Psychological Stress and Moderating Role of Organizational Career Support
With the immense, short/long-term, and multidirectional effects of the coronavirus disease (COVID-19) pandemic on work performance, industry activities, and the national/global economy, it has adversely affected employees' psychological well-being due to its elevated stress and anxiety that have substantially affected employee innovation performance (deficiency) (EIP(D)). The goal of this empirical paper is to identify how COVID-19 induces EIPD b…
Does it matter how I stream? Comparative analysis of livestreaming marketing formats on Amazon Live
Livestreaming commerce has become a shopping option following the outbreak of COVID-19, and many sellers have adopted livestreaming marketing to increase their sales and market share. Although livestreaming marketing offers many opportunities, sellers face the challenge of identifying an effective product demonstration format to attract more viewers and increase engagement behaviors during livestreaming sessions. Based on social capital and signa…
Big Data-Driven Public Policy Decisions
Big data analytics (BDA) enhances knowledge and decision-making. Despite its importance, the connection between technical progress and political change is neglected in the administrative process. Most studies focus on e-government, e-governance, and how technology can improve existing operations of the bureaucracy. However, this article aims to explore the potential of BDA for public policy systems and provide a linkage for the transformation tow…
Climate change and COP26
Business (4 works) · Political science (4 works) · Psychology (4 works) · Social Psychology (4 works) · Computer Science (3 works) · Digital Marketing and Social Media (3 works) · Medicine (3 works) · Social Psychology (3 works) · Structural equation modeling (3 works) · Technology Adoption and User Behaviour (3 works)